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MKT 431 Instant Education uophelp

MKT 431 Instant Education uophelp

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MKT 431 Instant Education uophelp

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  1. MKT 431 Course Tutorial For more course tutorials visit www.uophelp.com

  2. MKT 431 Course Tutorial MKT 431 Entire Course MKT 431 Final Exam Guide • MKT 431 Week 1 Individual Assignment Business Opportunity Paper (2 Papers) • MKT 431 Week 2 Team Assignment Trends and Conditions Paper (2 Papers) • MKT 431 Week 3 Individual Assignment Niche MARKETING and Customer Involvement Presentation (2 Presentation) • MKT 431 Week 4 Team Assignment Memo to Business Partners (2 Papers) • FINAL EXAM MKT431 (10 points) – Fill in the Blank • Student’s Name _____ ____________________ • 1. Unlike traditional research, the entrepreneurial approach recognizes that customers are emotional, not just rational, and their feelings and instincts influence their __________. • 2. Word of mouth (WOM) is essentially a ________ _________ with information passing from one individual to another, then to another—the oldest method of MARKETING in a snail-mail world.

  3. MKT 431 Course Tutorial MKT 431 Week 1 Individual Assignment Business Opportunity Paper MKT 431 Week 2 Team Assignment Trends and Conditions Paper • Individual • Business Opportunity Paper • Resources: University Library, Internet • Select an industry from the following list and develop a business idea for that industry: • Apparel • This Tutorial contains 2 Different Papers • Trends and Conditions Paper • Resources: University Library, Internet • Select an industry that a teammate researched in the Individual Assignment. • Identify a good business opportunity in that industry that wasn’t presented by members of your team in the individual assignment.

  4. MKT 431 Course Tutorial MKT 431 Week 3 Individual Assignment Niche Marketing and Customer Involvement Presentation MKT 431 Week 4 Team Assignment Memo to Business Partners • Niche MARKETING and Customer Involvement Presentation • Resources: University Library, Internet, and the Virtual Organizations can be found on the student website at http://ecampus.phoenix.edu • Create a 10- to 15-slide Microsoft® PowerPoint® presentation on niche marketing and customer involvement for your selected organization. • Memo to Business Partners • Resources: University Library, Internet • Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.

  5. MKT 431 Course Tutorial MKT 431 Week 5 Individual Assignment Ethics and Product Consumption Paper MKT 431 Week 5 Team Assignment Marketing Your Business Paper • Ethics and Product Consumption Paper • Resources: University Library, Internet • Select a company with a reputation for ethical business practices. • Write a 750- to 1,050-word paper in which you complete the following: • Evaluate the company’s past performance MARKETING their • Marketing YOUR BUSINESS Paper • Resources: University Library, Internet • Write a 1,000- to 1,400-word paper on the key areas of marketing, using the industry and business opportunity you have been writing about in the previous Learning Team assignments. The key areas of marketing are product, pricing strategies, place, CUSTOMER RELATIONSHIPS, promotion, and technology. In the paper, you must complete the following:

  6. MKT 431 Course Tutorial For more course tutorials visit www.uophelp.com

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