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BUILDING THE FUSION BRAND FAMILY

The Fusion brand aims to develop soccer players, provide family entertainment, support corporate partners, and make a positive impact on local communities. Home to the Ventura County Fusion, a premier youth soccer development team competing in the Southwestern Division and the top U23 men's league in North America. The team plays in a state-of-the-art Ventura College Sportsplex and offers a variety of ticket options for fans, including season tickets and exhibition games. Recent developments include open tryouts, player signings from top college and international levels, and high fan engagement activities.

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BUILDING THE FUSION BRAND FAMILY

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  1. BUILDING THE FUSION BRAND FAMILY

  2. Fusion Goals • To develop and prepare soccer players for professional soccer careers • To provide great family entertainment • To support and help generate business for our corporate partners • To make a positive impact on the Ventura and Santa Barbara communities

  3. Premier Development League • Top U23 men’s league in North America • Development ground for elite players • 63-team format within four conferences • 16 regular season matches, 8 home and 8 away • Lamar Hunt U.S. Open Cup, and various exhibitions • Players have the ability to compete in the PDL throughout the summer months in a professionalized setting while maintaining their collegiate eligibility

  4. Southwestern Division • Bakersfield Brigade • Fresno Fuego • Lancaster Rattlers • Los Angeles Storm • Orange County Blue Star • San Fernando Valley Quakes • San Francisco Seals • San Jose Frogs  • Southern California Seahorses  • Ventura County Fusion

  5. “Fusion of Soccer and Community” “What was a dreamy topic every summer …is now a reality. Some of the more significant figures in local soccer have worked together for nearly a year to bring a professional soccer team to the California coast.” (VenturaCountyStar.com, November 30, 2006) “We fully believe that the Fusion will be a great addition to the United Soccer League (USL) family. This group of accomplished individuals possess experience with all levels of world soccer and are determined to create a successful franchise in the PDL.” (Lee Cohen, Professional Development League Director of Operations, November 28, 2006)

  6. Home of the Fusion • New $8MM state-of-the-art Ventura College Sportsplex -- 3000 spectator capacity with 2 individual viewing “sky boxes” -- Multimedia press box with local/national media access -- Digitally equipped scoreboard and stadium PA/sound system -- Landscaped and lighted plaza with ample secure parking

  7. Fusion Staff • Ranbir Shergill – General Manager Steve Hoffman – President • Graham Smith – Head Coach • Rudy Ybarra – Assistant Coach • Ross Greaney – Assistant Coach

  8. Ticket Prices • $65 Adult Season ticket – 8 game PDL home • $35 Youth Season Ticket – 8 game PDL home • Exhibition games $10 - $15 per game

  9. Recent Developments • Over 100 players in Open Tryouts • Over 500 season tickets sold • Exhibition game v Nexaca • Games v.s Los Angeles Galaxy and Chives USA • Signed Memo Gonzalez from LA Galaxy • Top Division 1 College players & USA Youth Internationals

  10. Strengths • Only sports franchise in Ventura and Santa Barbara County • Credibility in organization • Current players signed • Location of Franchise • Quality of players • Demographics • Soccer Community

  11. Best possible Fan Experience and Cheer for Game day • Mascot • Atmosphere – Crowd Involvement • Game day • Activity • Giveaway or promotion • Special game night or event • Pre game/half time and post game promotions and entertainment

  12. QUESTIONS?

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