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Red Ginseng Energy Drink & Pills

Red Ginseng Energy Drink & Pills. 2010/09/27 Elly & Jason. Outline. Product introduction Marketing plan Cost SWOT analysis Conclusion. *Product Red Ginseng Energy Drinks and Pills *Logo: Power up!. Product Description. Main ingredient: Red Ginseng Effects of Red Ginseng

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Red Ginseng Energy Drink & Pills

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  1. Red Ginseng Energy Drink& Pills 2010/09/27 Elly & Jason

  2. Outline • Product introduction • Marketing plan • Cost • SWOT analysis • Conclusion

  3. *Product Red Ginseng Energy Drinks and Pills *Logo: Power up!

  4. Product Description • Main ingredient: Red Ginseng • Effects of Red Ginseng • - Increasing energy • - Stimulating sexual function • - Reducing the incident of cancer • Natural healthy ingredient

  5. Energy Drink Industry The U.S. domestic market: $10 billion Market structure

  6. Competitions Monster Red Bull

  7. Slogan Power up! To be in the best of health. No caffeine in it.

  8. Marketing Strategy Price $1.99 Product Healthy Ingredient Target People Above 35 years old Promotion Buy one get one free campaign Place Three major food retailer: Wal-Mart, Kroger Co., Costco

  9. Cost Source: http://uboxworldwide.com/international-shipping/korea_south/ http://usitc.gov/publications/docs/tata/hts/bychapter/1002C12.pdf http://usitc.gov/publications/docs/tata/hts/bychapter/1002C22.pdf Total cost: $1.07 / bottle Retail price: $1.99 ( Red bull – $1.99, Monster– $2.29 )

  10. SWOT Analysis • Strengths: • 1. Healthier • 2. High quality ginseng resource • 3. Variety of ginseng product • 4. Price • Weaknesses: • 1. Flavor • 2. People might • not be familiar • with ginseng • drink and pill Add honey • Opportunities: • 1. Awareness of Healthy • food • 2. Up coming FTA between • Korea and the U.S. • Threats: • 1. Taste of American consumer  • 2. People in the U.S. get used to • drinking coffee

  11. Conclusion • A healthier alternative to energy drink • A challenge to change people’s habit of drinking energy drink • To expand the market to the North & South America in the future

  12. References • http://en.wikipedia.org/wiki/Ginseng • http://www.kgc.or.kr/front/kgc/network/network.do • http://researchwikis.com/Energy_Drinks_Market • http://supermarketnews.com/profiles/top75/2010/index.html/ • http://www.pe2000.com/caffeine.htm • http://kgc.or.kr/brand/product.do?productCtgryGroup=3&nav=2_4_0 • http://uboxworldwide.com/international-shipping/korea_south/ • http://www.export.gov/FTA/korea/index.asp • http://en.wikipedia.org/wiki/Main_Page • http://usitc.gov/publications/docs/tata/hts/bychapter/1002C12.pdf • http://usitc.gov/publications/docs/tata/hts/bychapter/1002C22.pdf

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