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The Dawn of Mass Culture

The Dawn of Mass Culture. Section 16*4 pp. 498-503. Preview Questions. What leisure activities and sports became popular with Americans at the turn of the 20 th century? What new media technology led to the spread of mass culture?

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The Dawn of Mass Culture

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  1. The Dawn of Mass Culture Section 16*4 pp. 498-503

  2. Preview Questions • What leisure activities and sports became popular with Americans at the turn of the 20th century? • What new media technology led to the spread of mass culture? • How did the growth of cities change the way in which goods were sold?

  3. I. American Leisure • Amusement Parks • Escape from city life • Ex: Coney Island, NY

  4. I. American Leisure • Bicycling • Tennis

  5. I. American Leisure • Boxing • Baseball • First World Series 1903 • Segregated leagues for African-Americans

  6. II. The Spread of Mass Culture • Pulitzer • New York World • Sensational headlines sell papers • Hearst • New York Journal • Exaggerated and imaginary stories

  7. II. The Spread of Mass Culture • Fine Arts • Realism: Ashcan School • Public Libraries • Popular Fiction • Realistic portrayal of American life • Mark Twain’s Huckleberry Finn

  8. III. New Ways to Sell Goods • Shopping Centers • Department Stores • Marshall Field’s • Appeal to women • Chain Stores • Woolworth’s • Low priced goods

  9. III. New Ways to Sell Goods • Advertising • Increased newspaper and magazine ads • Billboards • Catalogs and RFD • Montgomery Ward and Sears • Appeal to rural areas

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