1 / 14

Messages and Audiences

Messages and Audiences. Module Summary. How people evaluate messages in a crisis Ways to build trust through your messages Tips for crafting your initial messages Dealing with rumors and social pressures to build consensus. Messages.

dian
Download Presentation

Messages and Audiences

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Messages and Audiences

  2. Module Summary • How people evaluate messages in a crisis • Ways to build trust through your messages • Tips for crafting your initial messages • Dealing with rumors and social pressures to build consensus

  3. Messages The public will judge your message by its content, messenger, and method of delivery.

  4. Audiences Name possible distinct audiences • Based on their demographics • Based on their relationship to the incident

  5. Audience Relationship to Event

  6. List Audience Concerns Are they ranked differently depending on their relationship to the incident?

  7. Judging the Message • Speed counts • Facts • Trusted source

  8. Key Elements To Build Trust • Expressed empathy • Competence • Honesty • Commitment • Accountability

  9. Successful Communication = Accuracy of Information __________ Speed of Release CREDIBILITY + Empathy + Openness TRUST

  10. Initial Message Must • Be short • Be relevant • Give positive action steps • Be repeated

  11. Initial Message Must Not • Use jargon • Be judgmental • Make promises that can’t be kept • Include humor

  12. Dealing With Rumors • Rebut it without really repeating it. • Limit rebuttal to places where the rumor exists.

  13. Sources of Social Pressure • What will I gain? • What will it cost me? • What do those important to me want me to do? • Can I actually carry it out?

  14. Building Consensus for Action • Increase expected gains • Decrease expected costs • Increase social pressure • Improve ease of action • Decrease value of competitive alternatives

More Related