1 / 68

Convergent Audiences

Convergent Audiences When Consumers Become Creators AOL: Minister of Fear http://aolsvc.news.aol.com/elections/article.adp?id=20040714210209990006 New Media Focus on: Speed Delivery Platform Mix Revenue Moving Parts www.j-lab.org US vs. THEM “Me-Too News” More Noise

emily
Download Presentation

Convergent Audiences

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Convergent Audiences When Consumers Become Creators

  2. AOL: Minister of Fear http://aolsvc.news.aol.com/elections/article.adp?id=20040714210209990006

  3. New Media Focus on: • Speed • Delivery Platform • Mix • Revenue • Moving Parts www.j-lab.org

  4. US vs. THEM

  5. “Me-Too News” More Noise

  6. Early Interactions:Town Meetings www.j-lab.org

  7. Mock Juries: Civic Journalism www.j-lab.org

  8. Attachment, Involvement = Meaningful Information

  9. Instead focus on:Connections

  10. Connections consist of: • People • Relationships • Interactions • Participation • Involvement www.j-lab.org

  11. Readership Institutewww.readership.org Key News Experiences • Looks out for my civic, personal interests • Makes me smarter • Give me “something to talk about”

  12. Readership Institute Recommendations • Create experiences • Tweak less, innovate more

  13. Media Participation = Involvement • Story Making + Story Telling • Constructing + Deconstructing Stories • News “Experiences” + News Stories • Civic Participation + Civic News

  14. Truthsquading: www.factcheck.org

  15. www.followthemoney.org

  16. MoveOn.org: Bush ads

  17. Fahrenheit 9/ll

  18. Remixes: Dean’s Scream

  19. Future News Story Making vs. Story Telling www.j-lab.org

  20. Story Making • Internal: Consuming stories people make • External: Making the stories people consume

  21. Internal Story Making How do you get your news?

  22. Internal Story Making: Individuals as News Aggregators • Newspapers, Headlines, Photos • Radio, TV • Internet, Blogs • Emails • Cell Phones • Comedy

  23. www.dailykos.com

  24. www.andrewsullivan.com

  25. www.wonkette.com

  26. Jim Romenesko’s blog

  27. Cell Phone, E-Mail Alerts

  28. Jon Stewart’s The Daily Show

  29. External Story Making:Citizen-Created Content • Blogs • News Exercises • Email Correspondents • Citizen Journalists • HLCMs - Hyperlocal citizens media

  30. Technorati Election Watch 2004

  31. www.ohmynews.com

  32. HLCM: Hyperlocal Citizens Media

  33. www.northwestvoice.com

  34. Future News For Journalists: Deconstructing Stories Build the components that help users co-author the story www.j-lab.org

  35. Future News News Experiences vs. News Stories

  36. Future News Web site: • Not just something you READ • Something you DO www.j-lab.org

  37. Involvepeople by: • Showing + Telling • Knowledge + News • Entry Points • Telling own Stories • Inviting Participation www.j-lab.org

  38. Chinese Proverb: • I hear and I forget. • I see and I remember. • I do and I understand.

  39. New News Experiences • Blogs • Calculators • Clickable Maps • Searchable Databases • Games • Web site creation • E-Newsletters • Choices, Simulations

  40. Calculators: www.j-lab.org

  41. Clickable Maps www.j-lab.org

More Related