Marketing Resources for Small Churches

1. Marketing Resources for Small Churches Debi Nixon and Travis Morgan

2. Aurora United Methodist Church in Aurora, MO

3. Mulvane United Methodist Church in Mulvane, KS

5. Gain a basic understanding of marketing Share three specific ideas to get your message out using print, electronic media, and community engagement Explore the heart of marketing Objectives

7. Eight new choir robes are currently needed due to the addition of several new members and to the deterioration of some older ones Jean will be leading a weight-management series Wednesday nights. She’s used the program herself and has been growing like crazy! The Sunday night men’s Bible study will meet on Saturday at the park, unless it rains. In that case they will meet at their regular Tuesday evening time.

9. What is the purpose and Vision of Your Church?

10. Our Vision: Changing Lives, Transforming Communities, and Renewing the Church. Our Purpose: To build a Christian Community where non religious and nominally religious people are becoming deeply committed Christians.

11. Why would a non-religious or nominally religious person want to visit your church this weekend?

12. Why would They come back?

13. How is God using your church?

15. Every Door Direct Mail Video Pastor Brad Bennett from St. Luke’s UMC in Odessa, TX

17. Christmas Eve Easter Fall Back to School 3 Key Times for Direct Mail

19. Images • Google Images • google.com/images • istockphoto.com • Dreamstime.com

21. Postcards

23. Newspaper AD

25. BusinessCards

27. Social Media Being Found on the Web Having a Quality Website 3 Techniques for Using electronic Media In Your Church

28. Technique #1 – Social MediaFacebook, twitter, Instagram

29. Social Media • Not as helpful Post • Internal Audience • Repetitive • Evaluate Your Time!

30. Social Media • Helpful Post • Fun, engaging, invitational • Use good pictures and video that relate to your community

31. Technique #2 – being foundsome Keys to Web searches

32. Being Found • Claiming your spot on Google • Google My Business, google.com/mybusiness

34. Being Found (cont.) • Use of Key Words • Think like a person searching: church, wedding, divorce, • Web advertizing • Google Grant, google.com/grants

35. Technique #3 – Quality Website

36. Quality Website • Hosting Services • Dreamhost: search “Dreamhost for non profit” wiki.dreamhost.com/Non-profit_Discount • Don’t get too complicated • Is it sustainable once the creator leaves? • Put things that change into sub-pages. • Keep it up to date!

37. Quality Website Does the website work on mobile devices? VS.

38. Community Gatherings Become Known for Serving Get to know your neighbors 3 Ways to Engage with the Community

39. Idea #1 – Presence Where People Gather

40. Idea #2 – Become Known for Serving others

41. Kids Serving Community Video Pastor Russ Hall from Highfill UMC in Highfill, AR

42. Idea #3 – Get to Know Neighbors

43. Movie Night Video Pastor David Mcglocklin from St. Paul’s UMC in San Bernardino, CA

45. The Heart of Marketing is People.