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Diaspora Bridge: Maximizing Homeland Export Potential

This study from Liesl Riddle explores the role of Export and Investment Promotion Organizations as bridges to the diaspora business community, focusing on market attractiveness, opportunity awareness, training, and financing. It delves into the activities of EPOs/IPAs in bridging the diaspora-homeland divide and highlights the potential of diaspora capital in financial, social, and human aspects. The text also covers typical EPO/IPA activities, target marketing, knowledge provision, networking services, and advocacy services, emphasizing the importance of homeland export and investment promotion programs for engaging the diaspora.

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Diaspora Bridge: Maximizing Homeland Export Potential

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  1. Homeland Export and Investment Promotion Organizations: Bridges to the Diaspora Business Community? Liesl Riddle, PhD The George Washington University School of Business UN Expert Convocation, “Strengthening the Business Sector and Entrepreneurship in Developing Countries: the Potential of Diasporas,” New York, 5 October 2006.

  2. Market Attractiveness Information Consumer & Organizational Buyer Info Opportunity Awareness Export & Investment Promotion Organizations Training Regulations & Requirements Procedures & Paperwork Financing & Distribution Brokering Relationships

  3. EPO/IPAs Bridging the Diaspora-Homeland Divide • DIASPORA CAPITAL POTENTIAL • Financial • Social • Human EPOs & IPAs • HOMELAND ECONOMY • Entrepreneurs • Managers • Firms

  4. TYPICAL EPO/IPA ACTIVITY DIASPORA EPO/IPA ACTIVITY TARGET MARKETING Foreign buyers & MNCs whose motivation is pecuniary Transnational individuals whose motivation is both pecuniary & altruistic KNOWLEDGE PROVISION Foreign & local market research, information about export & investment procedures & processes Identifying ways to harness & disseminate diaspora members’ knowledge of markets and investment procedures & processes NETWORKING SERVICE Brokering partnerships & offering contacts to service providers & government officials to individuals with few to no contacts in the market Identifying ways to leverage diaspora members’ existing contacts ADVOCACY SERVICE Representing the intersts of local entrepreneurs and firms to local government Representing the interests of transnational entrepreneurs & firms to local & foreign governments and multilateral agencies

  5. Homeland Export & Investment Promotion Programs for the Diaspora • Stimulate diaspora awareness/interest • Develop tailored products/services to scale-up and facilitate diaspora investment and buying interest • Possible partnerships with diaspora organizations

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