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SOCIAL MEDIA: GUIDANCE AND TOP TIPS FOR DELIVERY PARTNERS

SOCIAL MEDIA: GUIDANCE AND TOP TIPS FOR DELIVERY PARTNERS. *. CONTENTS BECOMING AN ONLINE ADVOCATE: DOs AND DON’Ts ‘STAND OUT’ SOCIAL MEDIA EXAMPLES TONE OF VOICE AND CONTENT PRINCIPLES TOP TIPS GLOSSARY. *. DO’s AND DON’Ts. DOs AND DONTs.

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SOCIAL MEDIA: GUIDANCE AND TOP TIPS FOR DELIVERY PARTNERS

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  1. SOCIAL MEDIA:GUIDANCE AND TOP TIPS FOR DELIVERY PARTNERS

  2. * CONTENTS BECOMING AN ONLINE ADVOCATE: DOs AND DON’Ts ‘STAND OUT’ SOCIAL MEDIA EXAMPLES TONE OF VOICE AND CONTENT PRINCIPLES TOP TIPS GLOSSARY

  3. * DO’s AND DON’Ts

  4. DOs AND DONTs ONLINE COMMUNICATION POSES SIGNIFICANT RISKS AROUND SAFEGUARDING FOR THE YOUNG PEOPLE WE SUPPORT. FOR YOUR SAFETY, WE ASK THAT YOU FOLLOW THESE GUIDELINES:

  5. * SOCIAL MEDIA EXAMPLES

  6. NATIONAL

  7. NATIONAL

  8. SOUTH OF ENGLAND

  9. CENTRAL ENGLAND

  10. WALES

  11. NORTH OF ENGLAND

  12. SCOTLAND

  13. NORTHERN IRELAND

  14. * TONE AND CONTENT

  15. TONE YOUTHFUL, FUN AND TONGUE-IN-CHEEK GENUINE AND HELPFUL NOT PATRONISING IF IN DOUBT, REMEMBER THE VALUES

  16. MAKE IT ‘RITE’ RELEVANT WHY DOES IT MATTER TO YOUR AUDIENCE? INTERESTING USE IMAGES / VIDEOS TO BRING IT TO LIFE TIMELY POST / RESPOND QUICKLY ENGAGING ASK QUESTIONS AND MAKE CLEAR WHAT YOU WANT USERS TO DO NEXT CASE STUDIES, IMAGE GALLERIES, TOOLS AND RESOURCES etc

  17. * TOP TIPS FOR SOCIAL MEDIA SUCCESS

  18. TOP TIPS MAKE YOUR ‘STORIES’ SHAREABLE KEEP YOUR MESSAGES SHORT AND SWEET CREATE A CONTENT CALENDAR TO TRACK MESSAGING WHO ELSE IS DOING SOCIAL MEDIA WELL IN YOUR NETWORK? BE INSPIRED DON’T JUST BROADCAST, HAVE CONVERSATIONS TOO USE SHORTENED LINKS e.g BITLY SCHEDULE POSTS TO SAVE TIME e.g. Hootsuite USE GOOD QUALITY PHOTOS / VIDEOS RESPOND TO EVERYONE

  19. TOP TIPS: TWITTER LIMIT THE NUMBER OF HASHTAGS PIN YOUR MOST IMPORTANT TWEET IT’S OK TO TWEET THE SAME MESSAGE AT DIFFERENT TIMES USE LISTS GROUPED BY INDUSTRY OR TOPIC TO MAKE MONITORING EASIER DON’T MEASURE SUCCESS ONLY ON FOLLOWERS, LOOK AT ENGAGEMENT TOO

  20. TOP TIPS: INSTAGRAM LOOKS ARE EVERYTHING. USE THE FILTERS TO ENHANCE YOUR IMAGES POST REGULARLY TO ATTRACT NEW FOLLOWERS AND RETAIN EXISTING ONES INTERACT WITH USERS AND RESPOND TO COMMENTS USE YOUR IMAGES TO TELL A STORY THINK ABOUT HOW YOU CAN USE SHORT VIDEO CLIPS TO ENGAGE YOUTH AUDIENCES

  21. TOP TIPS: FACEBOOK COMPLETE THE ‘ABOUT’ SECTIONS RESPOND TO COMMENTS ADD A CALL TO ACTION TO YOUR COVER PHOTO e.g. SIGN UP NOW PIN YOUR MOST IMPORTANT UPDATE CONNECT LIKE A FRIEND, NOT A BUSINESS

  22. * GLOSSARY

  23. GLOSSARY

  24. * QUESTIONS?

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