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Baltimore, Maryland

Introduction. Friday, March 27, 2009 Presented by: John Kirk, Vice President of Sales. Baltimore, Maryland. AGENDA. Goals: - 1. Learn about new tools available to marketers and how your ESP can improve your efforts.

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Baltimore, Maryland

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  1. Introduction Friday, March 27, 2009 Presented by: John Kirk, Vice President of Sales Baltimore, Maryland

  2. AGENDA • Goals: • - 1. Learn about new tools available to marketers and how your ESP can improve your efforts. • - 2. Gain ahigh level understanding of Email, Mobile & the Social Web(3 core mediums) and how they can be effective when working together. • - Questions.

  3. Functionality Trends: Deliverability Tools / Campaign Testing See what they see before they see it. Preview your email campaigns in 17 of the leading email clients, including mobile devices

  4. Functionality Trends: Deliverability Tools / Campaign Testing See what they see before they see it.

  5. Functionality Trends: Deliverability Tools / Filter Check Spam Filter Check Gateway Filters Server Filters Desktop Client Filters

  6. Functionality Trends: Dynamic Content • Dynamic Personalization • Inserting data values dynamically into message[~Firstname~] [~Lastname~] [~currdate~] • Dynamic Message Assembly • Inserting images or content based on conditions • [~ if :Gender:==:'M' ~]    < image for blue phone > [~end~] • [~ if :Gender:==:'F' ~]     < image for pink phone > [~end~] • Dynamic Content Engine • Pre-assembled content inserted into message based on preferences. Enterprise level functionality.

  7. Functionality Trends: Preference Centers Subscription Center • Offer multiple types of correspondence relevant to a subscribers interests • Allow recipients to manage their profile and preferences • Provide a link to current issue or an archive of past issues • Segment customers and tailor content based on their interaction

  8. Functionality Trends: Split Testing A/B Split • Open & Click through rates • Landing Page Conversion • Personalization • The Trend: Leverage Analytics

  9. Functionality Trends: Multivariate Testing Variations of Multivariate Testing with Automation • Subject Lines • Creative • Time(day/week/month) • The Trend: Automation

  10. Functionality Trends: Share to Social • Share to Social • Grow your recipient list • • Increase the reach of your message • • Identify your most influential customers • The Trend: • Cross Pollinate to all mediums • Email • Blogs • Social networks

  11. Converting Subscribers to Community.

  12. Converting Community to Subscribers.

  13. Functionality Trends: Analytics Integration Analytics & Data Integration The Trend: Ease of use & more functionality

  14. Functionality Trends: Video in email Video in email

  15. Functionality Trends: Video in email • Analytics with Video • Video Duration 317 sec • Total Views 1,393 • Total Viewing time • Average Viewing time 1.4 min • Video Starts 1,375 • % of views 98.7% • Watch to completion 27 • Response Link clicks 290 • Viral Recipients 22 • The Trend: • More analytics & interaction

  16. Blue Sky Factory Overview Convergence of Email, mobile and Social Media

  17. Email is the currency of all accounts. The only commonality in a web 2.0 world

  18. "48% of marketers plan to increase their email marketing efforts in 2009, according to MarketingSherpa’s September 2008 Marketing and the Economy Survey."

  19. Email is a key driver of social content...  ...now more than ever before.

  20. source: Universal McCann

  21. Email marketing through Blue Sky Factory (Email) • Corporate facebook, twitter, LinkedIn (Social Media) • iPhone app for branch location (Mobile)

  22. The Mobile Revolution.

  23. Convergence of Email, Mobile & Social Media: MOBILE The mobile landscape is changing….

  24. Over 85% of people 18-49 have a mobile phone. (Pew Internet & American Life Project, August 2008) In two years, the average number of text messages we send every month has grown nearly 500%.(Nielsen Mobile, September 2008) source: eMarketer

  25. Types of Mobile Marketing Interactive Mobile Multimedia - Music - Pictures - Video InteractiveText-Messaging - Auto-reply channel - Text Alerts - Voting/Polling - Mobile coupons - Text-to-Win Mobile Web - Advertising - Display - Banners, etc.

  26. Effective use of the “mobile channel” relies on permission-based marketing. • What makes text-messaging (SMS) unique is: • It’s immediate, direct and two-way. • Audiences can actively participate • Mobile Events: • Voting, Polling, Contests, Games

  27. Email Marketing with Text-Messaging Cross Promotion  Brand: MGM Grand Hotel LLCCategory: Data Acquisition Campaign for SMSVendors: Cellit Mobile MarketingRuntime: January 9-13, 2009 Summary:The primary objective behind adding an SMS call to action to e-mail campaigns is data acquisition through e-mail marketing. Supporting a larger property initiative of building an SMS database.  Results:o Total opt-ins via SMS call to action on e-mail campaign: 6,192o Total Room Bookings: 404o Estimated Revenue Generated: $49,632

  28. More Features Thank you. John Kirk Vice President of Sales 410.230.0061 x 152 jkirk@blueskyfactory.com

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