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OUT OF HOME Creates experiences Reaches beyond the customer base

OUT OF HOME Creates experiences Reaches beyond the customer base Increases campaign effectiveness by 15% July 2017. OUT OF HOME CAN CREATE EXPERIENCES AND DISRUPT THE EVERYDAY WITH BRAND EXPERIENCES. www.oma.org.au info@oma.org.au.

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OUT OF HOME Creates experiences Reaches beyond the customer base

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  1. OUT OF HOME Creates experiences Reaches beyond the customer base Increases campaign effectiveness by 15% July 2017

  2. OUT OF HOME CAN CREATE EXPERIENCES AND DISRUPT THE EVERYDAY WITH BRAND EXPERIENCES www.oma.org.au info@oma.org.au Image: Made Possible by Melbourne campaign by University of Melbourne

  3. OUT OF HOME ENGAGES OUTSIDE THE CUSTOMER BASE Out of Home can help brands to engage with people outside their usual audience 57 % of people who engaged with a campaign on their smartphone after an OOH exposure were either new or lapsed customers. www.oma.org.au info@oma.org.au Sources: Outsmart Research Nov 2015. Click here to read more details

  4. OUT OF HOME INCREASES CAMPAIGN EFFECTIVENESS Out of Home increase the effectiveness of campaigns by at least 15% 15 % Increase only traditional Out of Home is added to the mix 37 % Increase when traditional + digital Out of Home are added to the mix www.oma.org.au info@oma.org.au Source: Analysis of the IPA effectiveness databank published in "Marketing in the Digital Age" by Binet and Field

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