Elevator Security Pitches

Mar 30, 2019

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Elevator Security Pitches. Selling your priorities 6 0 seconds or less. . Morenet. March 2011. About me . Jerry Gamblin Network Security Specialist Missouri House of Representatives Twitter: @jgamblin Email: jerry.gamblin@house.mo.gov. Why am I giving this talk?.

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Elevator Security Pitches

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Elevator Security Pitches Selling your priorities 60 seconds or less. Morenet March 2011
About me • Jerry Gamblin • Network Security Specialist • Missouri House of Representatives • Twitter: @jgamblin • Email: jerry.gamblin@house.mo.gov
Why am I giving this talk? • Communicating technical ideas succinctly is hard for me. • Took a workshop on elevator communication. • Because “Sharing Is Caring”.
What is an elevator pitch? • 60 second (or less) overview of a problem with a solution. • It answers 4 questions: • What is it? • Who needs it? • Why do they need it? • Who Are You to see the problem and build the solution?
What an elevator pitch isn't?
About this presentation. • It is going to be short. • SORRY!
Why you need an elevator pitch • Decision makers are busy. • And so are you. • Decision makers are not interested. • Because they don’t know they should be.
The 9 C’s for elevator pitch success.
Concise • An effective elevator pitch contains as few words as possible. • Should last less than 60 seconds. • Average person can say about 250 words in 60 seconds.
Clear • Can be understood by your “Grandparents”.
Compelling • Explain the problem your solution solves. • It leaves the decision maker wanting a more in-depth discussion.
Credible • Explain why you are qualified to see the problem and build the solution.
Conceptual (mostly) • Stay at a fairly high level. • No unnecessary details.
Concrete(As much as possible) • Be as specific and tangible as possible.
Consistent • You have to have your self convinced before you convince your decision maker.
Customized • Addresses the specific interests and concerns of the decision maker.
Conversational • Designed to start a conversation. • Its not a presentation, Its not a speech. • Main goal is to engage the decision maker into a meeting.
Elevator Tips
Use a work sheet. Until you are comfortable with the format.
Go easy on the hype!
Don’t get lost in the how.
Start with a summary sentence.
Summary sentence example • $COMPANY has a new product called $PRODUCT that has $KEY BENEFIT that our existing solution is missing.
Explain what is wrong with your current solution.
Write it, memorize it & rehearse it.
Listen to your decision maker.
Accordion mode.
Show and Tell.(For Prizes)
Rules • 5 minutes to come up with a real world elevator pitch to a problem you are currently facing. • Participants will be rewarded handsomely.
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Show and Tell!
Questions?
Contact info • Jerry Gamblin • Security Specialist • Missouri House of Representatives • Twitter: @jgamblin • Email: Jerry.Gamblin@gmail.com
Thank you for your time.

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