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Residential Energy Savings Programs: Win-Win-Win

Residential Energy Savings Programs: Win-Win-Win. Martha Amram, Ph.D., CEO, Ennovationz, Inc . --- Feb . 15, 2011 . Overview. Problem: 35% higher energy use on-base Solution: Positive resident engagement Financials : Savings from the start Technology Platform: National & localized

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Residential Energy Savings Programs: Win-Win-Win

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  1. Residential Energy Savings Programs:Win-Win-Win Martha Amram, Ph.D., CEO, Ennovationz, Inc. --- Feb . 15, 2011

  2. Overview • Problem: 35% higher energy useon-base • Solution: Positive resident engagement • Financials:Savings from the start • Technology Platform: National & localized • Next Steps: Fit intoDOD’sstrategy

  3. The 35% Problem On-Base • On-base housing • Same age or younger • Same size • Energy-efficient construction • On-base residents • More kids • More stay-at-home • More electronics & fridges • Fewer CFLs • On-base energy use • 35% higher Off-Base It is not the house!!

  4. The Persistent Gap Residents PMH • Energy bill anxiety high • Don’t know how to save • Energy & water costs high • Any actionhurtsresident satisfaction • No extra $$ Army • Net-zero goal • Don’t distract my soldiers • No extra $$

  5. Solution: Positive Resident Engagement Residents PMH • Energy bill anxiety high • Don’t know how to save • Energy & water costs high • Any action drops resident satisfaction • No extra $$ Army INgenUity: A self-funding, technology-supported,energy-saving & rewards program • Net-zero goal • Don’t distract my soldiers • No extra $$

  6. The Savings are Large & Quick • Energy Savings: $180 - $200K per 1000 homes • Time to Implementation: MONTHS • Time to Payback: MONTHS

  7. How it Works • Local menu of savings actions • In-home coaching visit • Resident pledge to do 5 actions • Statements of savings, goals and reward points • Phone and email support • Points redeemed by resident • 80-80 Challenge

  8. RESULTS: 18% Energy Savings from Coaching

  9. RESULTS: Savings Every Day for Military Families

  10. RESULTS: Keys to Success • Personalization • Challenge • 3:1 highest energy use to lowest • 50% of energy use from 1/3 homes • Solution • In-home personalization • Personalized goals • Personalized support • Engagement • Challenge • Mission stress • Super-active families • Solution • Self-select 5 Acts • Awareness > 5 Acts • Group goal

  11. RESULTS: 180° Turn on Energy Bill Anxiety “The best thing about the program was having someone come to our home to talk to about ways to save energy.” Residents: “The check list of steps made it very easy to save energy, and once the actions became habit, it was even easier.” • “The program was great.”” • “I think the changes will persist, • they’re very easy changes.” “People will be surprised at how much energy they are using.” Base Privatized Housing Manager: “This study exceeded my expectations.” Base Commander: “A sensational success.” “ A wonderful step in the right direction.”

  12. Financials: Savings From the Start $0 To start Savings 3X Cost Adapted to Local Details Puts Money in Service Member’s Pocket

  13. Next Steps: Fit with DoD Strategy • BAH + Rewards = • Lower admin costs • Higher satisfaction • Energy savings • Billing + Rewards = • Higher satisfaction • Less delinquency • Energy savings • Mock Billing + Rewards = • Lower costs • Higher satisfaction • Energy savings Net-Zero Home = Solar + EE Appliances + EE Lighting + Rewards

  14. Technology Platform: National & Localized Utility-grade meters PLUS Web/mobile platform • NATIONAL • Common platform speeds savings • National merchants • See it on your smart phone • LOCAL • Local rewards supports community • Customized accounting to base needs • Local energy saving recommendations Technology platform plus coaching delivers personalization and engagement nationwide -- same mix of technology and know-how used in simulation-based training

  15. Questions? Residents PMH Army Martha Amram martha@ennovationz.com

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