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The Present and Future of Fare System Standards

2. Fare System Standards: Working Premises. Endorse APTA efforts to achieve open, interoperable standard for transit fare paymentsLeverage results to create competition and lower costsBring results to bear on review and selection of fare payment options for possible implementationFocus on achie

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The Present and Future of Fare System Standards

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    1. 1 The Present and Future of Fare System Standards A “New York Regional” State of Mind

    2. 2 Fare System Standards: Working Premises Endorse APTA efforts to achieve open, interoperable standard for transit fare payments Leverage results to create competition and lower costs Bring results to bear on review and selection of fare payment options for possible implementation Focus on achieving specific results Customer service: real, perceptible improvements over current service levels (from the customer’s point of view) Business operations: meet or beat current cost of doing business (from a fare sales operations perspective) Clear understanding of relative cost of different means of selling fare media Looking beyond internal business operations to identify cost-effective options Balance standardization options available against achieving desired results—which option gets you there quickly and most cost effectively

    3. 3 Fare System Standards: Moving Ahead With Implementation MTA speaking with one voice Service delivery and related functions (security, etc.) paramount concern Maximize return on investment in non-service delivery areas (i.e., fare payment systems, etc.) Creation of Strategic Alliance: Regional Memorandum of Understanding Partnering with Port Authority of NY & NJ and New Jersey Transit Business case analysis: “hard-nosed” review of payment system alternatives (“transit as issuer”, transit as “merchant”, etc.) Jumping off point collective business and operating experience of participating agencies Identify drivers of cost of current and future fare payment systems Understand value of competition and “market-driven” solutions Look at all available options Evaluate existing and planned standards

    4. 4 MetroCard system is aging: need for state of good repair investment—candidate for upgrade to contactless smart card technology Potential pool of vendors for fare payment systems is changing Recent M&A activity involves “traditional” fare collection system vendors and payment processors/back office service providers Flurry of activity in banking payments industry Plans to issue tens millions of smart cards Agreements between card associations to use a standard payment platform Changes to payment platform that enable potential use in a transit environment Fare System Standards: Changing Landscapes

    5. 5 Fare System Standards: Special Demands of the New York Region Balancing the cost of capital investment against… “Real” benefits to the customer Business and operational benefits to the agencies Diversity of the modes of transportation and the status of fare collection systems Diversity of the customer demographics and the level of their expectations Providing simple, easily-implemented options Leveraging what the MTA and other partners bring to the table in terms of… Their customer bases Their knowledge of their customer bases

    6. 6 Fare System Standards: What Next? Complete the Joint Regional Alliance business case review Track developments in all aspects of the payments industry, with an eye for opportunities Seek advice and counsel from all parties… great ideas are welcome!

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