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Communicating your research outside of academia

Communicating your research outside of academia. 9 th July 2014 Dr Charlotte Mathieson Institute of Advanced Study, University of Warwick. Workshop plan: Introduction Warm-up exercise Public engagement activities Radio Blogging Podcasting Discussion: the value of humanities research.

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Communicating your research outside of academia

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  1. Communicating your research outside of academia 9th July 2014 Dr Charlotte Mathieson Institute of Advanced Study, University of Warwick

  2. Workshop plan: • Introduction • Warm-up exercise • Public engagement activities • Radio • Blogging • Podcasting • Discussion: the value of humanities research

  3. Communicating your research outside of academia Starting questions • Who is the ‘public’ with which you’re engaging? • Why would they want to listen to me? • What is the format?

  4. Did you know that…? • One fact about your research – something engaging, entertaining, interesting, unknown, culturally relevant

  5. Did you know that…? • the ‘hook’ • Engage your audience • Refocus your perspective

  6. Exercise 1: the radio pitch • You have 2 minutes to talk about your research on the radio • Summariseyour research for a non-specialist audience and communicate the importance and value of your research • No going over time!

  7. Exercise 1 (cont…) Some pointers: • Front-load • No jargon • Visualise/conceptualise • Use an example • Use your ‘did you know?’

  8. Exercise 2: Online writing • Online writing: • Blogs (individual) • Group/ Association run blogs • Magazine-style websites • Opinion pieces

  9. Online writing (cont…) • How do the writers engage a non-specialist? • What techniques/strategies do they use? • What is different to a piece of academic writing? • Think about: style and tone; language; structure; length

  10. Exercise 3: podcasting your research • You have the opportunity to devise a 10 minute audio/ film podcast about your research to a non-specialist audience: what would you focus on? • Draft a brief outline of a podcast idea • This is about finding one ‘impact nugget’ from your research

  11. Getting started on public engagement as an ECR • Think ahead • Move out of your comfort zone • Find out what’s out there • Comms/ press office  • Raise your own profile • Use your initiative& put yourself forward

  12. Types of impact Table by Nadine Lewycky, Arts Impact Officer

  13. Impact activities • Social and digital media, traditional media • Public talks, discussions or debates • Participatory dialogue events (focus groups, workshops) • Arts events or exhibitions • Festivals • Schools outreach • Conference with external audience members • Training, CPD or consultancy • Spin out companies or IP

  14. Further resources Arts Faculty Impact Webpage: http://www2.warwick.ac.uk/fac/arts/rss/impact/ RCUK Web Page: http://www.rcuk.ac.uk/kei/Pages/home.aspx REF 2014 Web Page: http://www.ref.ac.uk/ NCCPE: http://www.publicengagement.ac.uk/ Vitae: http://www.vitae.ac.uk/

  15. Impact and ECRs http://phdlife.warwick.ac.uk/2014/01/03/impact-and-early-career-researchers/ Case Study: Impact in the Arts http://phdlife.warwick.ac.uk/2014/01/03/case-study-impact-in-the-arts-and-humanities/ Getting out there with your research http://www.religiousstudiesproject.com/2012/03/14/charlotte-mathieson-%E2%80%9Cgetting-out-there%E2%80%9D-with-your-research

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