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Digital Initiatives

Digital Initiatives . Web Advisory Committee 2012-04-18 . Digital Initiatives Team. Director, Digital Initiatives (Eva Grabinski ) Manager, Information Architecture & User Experience (Chris Carignan ) Manager, Digital Communications & Content Strategy (Jonathan Woodcock)

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Digital Initiatives

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  1. Digital Initiatives Web Advisory Committee 2012-04-18

  2. Digital Initiatives Team • Director, Digital Initiatives (Eva Grabinski) • Manager, Information Architecture & User Experience (Chris Carignan) • Manager, Digital Communications & Content Strategy (Jonathan Woodcock) • Manager, Web Design (Andrea Sweet) • Manager, Social Media & Community Engagement (Aaron Miller)

  3. User experience (UX) work Work includes • Web design functional specifications • Wireframes & functional screen designs • Sitemaps & user flow charts • Usability test plans, testing, reports • Website analytics tracking & reporting • UX/IA training and support

  4. Web content work Work includes • Web content coordination (project management) • Web content strategies • Strategic objectives & audience/user needs • Web writing and editing • Web writing training courses • Writing, planning, accessibility

  5. Web design work Work includes • Web design style guidelines • Web design mock-ups • Updates to current design (e.g. content types) • Creation of design for new themes • Web graphics design (including guidelines) • Buttons (CTAs), infographics, accessibility • Video and photo editing

  6. Community engagement work Work includes • Social media guidelines • Social media strategy • Social media inventory • Social media communications • Online feedback forms • Social media tools training

  7. Other work Work includes • Web metrics and measuring performance • Maintenance and creation of websites • URLs (short and long) conventions • Audit of current websites and web applications, and related short-term and long-term planning

  8. New Homepage Status Program schedule update • About Waterloo website project • uWaterloo Stories website project • Homepage and top-level pages project

  9. About Waterloo Website Project management • Project management plan • Content strategy • Content inventory • Information architecture (navigation) • Content plan

  10. Overall Process Followed • Prepare project management plan • Identify target audiences (visitors to your website) • Conduct web content analysis (content audit/inventory) • Conduct competitive analysis • Define website visitor content requirements • Specify area business requirements • Plan web information architecture (sitemap/navigation) • Prepare website content • Obtain required training • Create web content update and maintenance plan SEW: Effective Web Content Planning

  11. Functional Screen Designs Homepage & Related Pages • Homepage • Homepage with notice • Gateway: Future Students • Gateway: Current Students • Faculties and Academics • Offices and Services

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