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COOL JAPAN

COOL JAPAN. Cool Japan office in METI METI=Ministry of Economy, Trade, and Industry. To promote cultural industries (or creative industries, such as design, animation, fashion and movies) as a strategic sector for Japan. Strategic ( 戦略的な ).

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COOL JAPAN

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  1. COOL JAPAN

  2. Cool Japan office in METI METI=Ministry of Economy, Trade, and Industry Topromote cultural industries (or creative industries, such as design, animation, fashion and movies) as a strategic sector for Japan. Strategic(戦略的な)

  3. Image of Japanese products2006-2009survey by Hakuhodo

  4. What do you learn from the chart? • Thereis a big difference about images of Japanese products between the Japanese and foreign people. • Asian people think Japanese products are cool. • Foreign people don’t think Japanese products are worth their prices.

  5. Cool Korea’s strategy in Asia

  6. Sources • http://www.3ammagazine.com/3am/japanamerica-why-cool-japan-is-over/ • http://www.meti.go.jp/policy/mono_info_service/mono/creative/bunkasangyou.pdf • 博報堂　グローバルHABIT調査２００６－２００９

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