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Creating Pages that search engines love

Creating Pages that search engines love. I really really like you. Getting your site read Knowing what search engines see Creating Web pages Blocking searchbots. Preparing your site. When creating a Web site, the first thing to consider is where to put your site.

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Creating Pages that search engines love

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  1. Creating Pages that search engines love I really really like you. Getting your site read Knowing what search engines see Creating Web pages Blocking searchbots

  2. Preparing your site • When creating a Web site, the first thing to consider is where to put your site. • The Web server and the domain name

  3. Hostest with the mostest • Allows you to upload Web pages that you’ve created all by your lonesome. • Provides an access-log-analysis tool or, if you plan to use your own analysis tool, a way to get to the raw access logs • Allows you to use your own domain name

  4. What is in a name • A domain name should be short, easy to spell, and easy to remember • In almost all cases, you should get the .com version of a domain name

  5. Through engines eyes • A user types a URL into his browser, or clicks a link, causing the browser to send a message to the Web server asking for a particular page • The Web server grabs the page and quickly reads it to see if it needs to do anything to the page before sending it • The Web server compiles the page, if necessary

  6. More • After the server has completed any instructions, it sends the page to the browser • When the browser receives the page, it reads through the page looking for instructions and, if necessary, further compiles the page • When it’s finished, the browser displays the page for the user to read

  7. Search bots • Browser-side instructions are generally ignored by searchbots • Browser side = not visible to searchbots • SSI to place navigation into the site, the searchbotswill see it because the Web server uses the SSI before sending the information to the searchbots • Server side = visible to searchbots

  8. Keyword Koncepts • Words near the top of the list that have many searches • Words lower on the list that may be worth targeting because you have relatively few competitors • The TITLE tag is one of the most important components on a Web page, and the best position for a keyword is right at the beginning of that tag • Typically, you pick one main phrase for each page, but incorporate the other keyword phrases throughout the page, where appropriate

  9. Checking Prominence • The term prominence refers to where the keyword appears — how prominent it is within a page component (the body text, the TITLE tag, and so on). A word near the top of the page is more prominent than one near the bottom; a word at the beginning of a TITLE tag is more prominent than one at the end; a word at the beginning of the DESCRIPTION meta tag is more prominent than one at the end; and so on

  10. Prominence is good! • Prominence is good. If you’re creating a page with a particular keyword or keyword phrase in mind, make that term prominent — in the body text, in the TITLE tag, in the DESCRIPTION meta tag, and elsewhere — to convey to the search engines that the keyword phrase is important in this particular page. • <TITLE>Everything about Ghosts – Finding Them, seeing Them, Ghost Racing, and more.</TITLE>

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