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Kshitiz Anand

Design for Social Impact (Exploring newer areas of Design Application) IHCI Conference @ IIT Bombay, March 21st, 2010. Kshitiz Anand. Selvan Thandapani. Agenda. Setting the context Framework and Tools Case Studies Activities Conclusion. Workshop breakup.

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Kshitiz Anand

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  1. Design for Social Impact(Exploring newer areas of Design Application)IHCI Conference @ IIT Bombay, March 21st, 2010 Kshitiz Anand Selvan Thandapani

  2. Agenda • Setting the context • Framework and Tools • Case Studies • Activities • Conclusion

  3. Workshop breakup • Session 1: Morning session (4 hrs) • Introduction • Frameworks • Case studies • Form groups and brief about the design activity • Session 2: Post lunch session (4 hrs) • Each group will have 90 min to complete the activity and come up with a process for approaching the problem space process for research and design • Each group will present their concept along with the thought process • This is will be followed by discussion and conclusion

  4. Outcomes • A consensus among the participants to embrace the need for design thinking • A good understanding about the framework and steps to improve it • Networking, sharing and collaborating • Steps for taking things forward • White paper

  5. What is Design for Social Impact?

  6. Social Impact Design ` Of Products Interfaces Services Systems Online / Offline By Understanding People Human needs Experience Through Design Research Social Innovations Of Products Services System On Individuals Groups of people The society Which is Immediate Over a period of time Context being Work Places Social Issues Environmental Issues Economic Issues Could be Rural Urban BOP

  7. Why Design? “The most common misperception is the word ‘design’. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes—not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that’s totally designed. Somebody made a decision about everything. And it was a design decision.” - Sam Farber, Founder, Copco cookware, OXO kitchen tools, WOVO serveware

  8. The need of the hour: Expanding reach of design industry into Social Sector

  9. Evidences: How is DFSI progressing?

  10. Leading Design Firms Creating Impact through Design

  11. Support from Various Foundations Worldwide

  12. Organizations Supporting Social Entrepreneurship

  13. Focus in the academia on the social sector

  14. The ever expanding reach of technology

  15. Almost 70% of India’s population is Rural!

  16. But the urban society cannot be neglected!

  17. Where does design fit in?

  18. Health Poverty Pollution Education

  19. Social Impact is improving the lives of people, both as individuals and groups in a systematic way Source:Flickr

  20. Source:Youtube Amphibious Bike

  21. Aquaduct Source:IDEO

  22. There is one similarity among all the three concepts- that is, it is not another ordinary solution, but rather it is a different solutionfor the problem at hand

  23. Human-centered Out of box ideas Empathy Simplicity and more “Design Thinking”

  24. Design Solutions Problems Problems Thinking Source:Flickr

  25. Case Study 1

  26. LEARN ANALYZE IDEATE

  27. LEARN • Learn the problem space  • 2. Identify different pointers and parameters within the problem space  • 3. Choose one or two parameters within the problem space for the next step( you need to have a clear rationale for choosing a certain parameter and not choosing the others)

  28. LEARN Problem Space Indoor air pollution Carbon emissions Deforestation

  29. ANALYZE LEARN • Learn the problem space  • 2. Identify different pointers and parameters within the problem space  • 3. Choose one or two parameters within the problem space for the next step( you need to have a clear rationale for choosing a certain parameter and not choosing the others) • 1. Identify the cause and effect • of the selected parameter(s) • 2. Brainstorm several approaches and choose one that will be ideal for the context you have in mind. (you need to have a clear rationale for choosing a certain parameter and not choosing the others)

  30. poor combustion, lack of ventilation, poor choice of firewood & stove engineering ANALYZE Problem space health hazard (respiration problem and eye irritation), carbon deposits on the wall and ceiling, and time spent on cooking Indoor air pollution

  31. IDEATE ANALYZE LEARN • Learn the problem space  • 2. Identify different pointers and parameters within the problem space  • 3. Choose one or two parameters within the problem space for the next step( you need to have a clear rationale for choosing a certain parameter and not choosing the others) What are the solutions you could think following a certain approach? • 1. Identify the cause and effect • of the selected parameter(s) • 2. Brainstorm several approaches and choose one that will be ideal for the context you have in mind. (you need to have a clear rationale for choosing a certain parameter and not choosing the others)

  32. Poor Combustion IDEATE • making changes to the existing stove • using improved stoves • creating awareness for using better fuels, proper • ventilation, health impacts and more.

  33. Case Study 2

  34. Research LEARN

  35. LEARN Conducting research on field

  36. How do you take care of issues like illiteracy? LEARN

  37. Focusing on one issue. How do you identify your core? LEARN

  38. LEARN Who are the stakeholders?

  39. LEARN Understanding different point of views

  40. A theoretical (design) base for the project ANALYZE

  41. IDEATE Balancing the information with the visuals www.pickme-clickme-educateme.org

  42. IDEATE A Picture is worth a thousand words

  43. Using appropriate information visualization tools IDEATE

  44. Maintaining Transparency IDEATE

  45. Case Study 3

  46. Inputs from Design Thinking • Framing the problem • Asking the right questions • Creating Ideas and choosing the best answers • Adopting a non-linear approach • Simultaneous occurrence of different actions • Repetition and iteration of ideas

  47. IDEATE LEARN ANALYZE • Learn the problem space  • 2. Identify different pointers and parameters within the problem space  • 3. Choose one or two parameters within the problem space for the conceptualize step( you need to have a clear rationale for choosing a certain parameter and not choosing the others) What are the solutions you could think following a certain approach? • 1. Identify the cause and effect • of the selected parameter(s) • 2. Brainstorm several approaches and choose one that will be ideal for the context you have in mind. (you need to have a clear rationale for choosing a certain parameter and not choosing the others) Sample problem space Public transport Pedestrian problems Recycling Sanitation

  48. Group Activity for 90 min

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