You’ve Found Your Author Platform Now What?

1. You’ve Found Your Author Platform Now What? Books in Browsers - October 2012 Miral Sattar @bibliocrunch | @miralsattar miral@bibliocrunch.com

2. My Journey so far in Publishing • MiralSattar, Founder of BiblioCrunch • B.S. Computer Engineering, Columbia • M.S. Digital Publishing, NYU • Software Developer for 7 years • 4+ years at TIME • Senior Product Development Manager • Launched digital initiatives (video, apps, blogs, e-books) • Recognized unmet need in the eBook space • Left TIME to launch BiblioCrunch • Marketplace that helps authors and publishers find talent to help them create quality books

3. The Publishing Services Spectrum BiblioCrunch takes offline community interactions between authors/publishers and book professionals, and bring them online to make eBook publishing seamless Traditional Publishers DIY Authors Full-Service Self-Service Opportunity to fill unmet need Professional editing Cover & Design App Development Workflow Apps Fact Checking Marketing & Publicity Proofing Conversion Enhanced Features Distribution

4. No Matter What Authoring Platform You Use Additional Work Almost Always Needs to be Done

6. Q: You’ve found your authoring platform, now what? A: Leverage the community to create the best books possible and further engage your audience! ** Seven Case Studies **

7. CASE 1: Stay on the Cutting Edge of Available Resources • In today’s connected world, there is no excuse not to have a well edited book • Personal networks • Editorial groups • BiblioCrunch • Social media platforms • Best-selling author Joanna Penn sourced her editor (@noveldoctor) by putting a call out through Twitter

8. CASE 2: Crowdsource Cover Design • Crowdsourcing a cover makes fans part of the process • Penguin Books held a competition for the cover of best selling author John Green’s book An Abundance of Katherines • 17-year-old Sarah Turbin won “I think it has to look good in print; it has to look good blown-up; it has to look good on a screen and it has to look good one-inch tall.” -- John Green

9. CASE 3: Engage Beta Readers • A Beta Reader reads with a critical eye – prior to release to general public • Most common with fan fiction writers, but is growing in popularity with novelists • 50 Shades of Grey • Tons of communities available online

10. CASE 4: Market with Blog Tours • Blog tours are taking the place of author tours • Cost effective online publicity • Generate buzz without having to travel • SR Johannes • Indie author • Sold 30,000 books in less than nine months • Nearly 60 blog tours for most recent book

11. CASE 5: Integrate Community and Social Elements

12. CASE 6: Twitter Storytelling Tweets from Tahrir Published by OR Books Flash Fiction Published by Sabrina Ricci

13. CASE 7: Facebook Storytelling

14. By Leveraging Communities: Case Study Examples • Redefine the content creator • Get immediate feedback on stories • Reach higher engagement with target audience • Create community & social elements within the e-books themselves • Stay on the cutting edge of available resources • Twitter Storytelling • Facebook (Story Dam) • Beta Readers • Blog Tours • Fan Cover Art • Dessert Guide • Joanna Penn

15. Authors Leverage Communities Selectively You have a Specific Publishing Need 1 2 3 You Launch a Project You Leverage the Community • Content Creation • Cover Design • Editing • Marketing • Budget • Required Skills • Deadline • Vetted Professionals • Self-selected engaged members

16. BiblioCrunch.com helps you meet your specific publishing needs Join us to see what all the buzz is about!