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BEYOND FINANCIAL PLIGHT TO NEW HEIGHTS

BEYOND FINANCIAL PLIGHT TO NEW HEIGHTS. CBC TELEVISION PRIME-TIME SHARE (REGULAR SEASON). CBC RADIO ONE AND CBC RADIO 2 COMBINED SHARE. 2007–2008 7.8% 2008–2009 8.6% 2009–2010 9.3% 2010–2011 9.3%. 2007–2008 13.4% 2008–2009 14.1% 2009–2010 13.8% 2010–2011 14.7%. 83 %.

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BEYOND FINANCIAL PLIGHT TO NEW HEIGHTS

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  1. BEYOND FINANCIAL PLIGHT TO NEW HEIGHTS

  2. CBC TELEVISION PRIME-TIME SHARE (REGULAR SEASON) CBC RADIO ONE AND CBC RADIO 2 COMBINED SHARE 2007–2008 7.8% 2008–2009 8.6% 2009–2010 9.3% 2010–2011 9.3% 2007–2008 13.4% 2008–2009 14.1% 2009–2010 13.8% 2010–2011 14.7%

  3. 83% CONTROL: OF ALL BROADCASTING AND TELECOMMUNICATIONS REVENUES.

  4. CBC TELEVISION 2011–2012 WINTER SCHEDULE

  5. PUBLIC SUPPORT OF PRIVATE BROADCASTERS: $900MILLION Category Value to Private Broadcasters Type of Public Support Market Entry Restrictions Foreign Ownership Restrictions PRICELESS CRTC Licensing Policies $92 – 131 million(1) Advertising Rules Sec. 19.1 of the Income Tax Act Revenue Protections Simultaneous Substitution $182 – 204 million(1) Production Tax Credits Expenditure Relief $349 million(1) Canada Media Fund $150 million(2) Local Program Improvement Fund $66 million(3) Source: (1) Nordicity estimates; (2) CMF Performance Envelopes; and (3) CRTC TOTAL $839 – 900 million

  6. NOTRE COUVERTURE À TRAVERS LE PAYS.

  7. CBC LOCAL RADIO-CANADALOCAL 30%+ 23%

  8. OUR CHALLENGEDOESN’T END HERE DEFICIT REDUCTION ACTION PLAN: $115M $55M 2015: UNAVOIDABLE NEW COSTS: $30M $200M TOTAL:

  9. SOLUTIONS SUMMARY

  10. FROM (2012–2013): $34 PER CANADIAN PER YEAR TO (2014–2015): $29 PER CANADIAN PER YEAR

  11. WE GENERATE$3.70 FOR THE CANADIAN ECONOMY FOR EVERY DOLLAR WE RECEIVE FROM CANADIANS – Deloitte

  12. $1.3 BILLION LESS TO THE CANADIAN ECONOMY – Deloitte A PRIVATIZED CBC/RADIO-CANADA WOULD CONTRIBUTE:

  13. $704 MILLION IN CANADIAN PROGRAMMING

  14. OUR SERVICES ENGLISH SERVICES FRECH SERVICES COMBINED SERVICES

  15. OUR PRIORITIES • DISTINCTIVE CANADIAN PROGRAMMING • REGIONAL ROOTS • DIGITAL PROGRAMMING

  16. CBC: NEW SERVICES KITCHENER–WATERLOO, LONDON HAMILTON KAMLOOPS KELOWNA VICTORIA TORONTO, MONTREAL, CALGARY, EDMONTON, OTTAWA, MARITIMES, NEWFOUNDLAND AND LABRADOR CBC MUSIC

  17. RADIO-CANADA : NOUVEAUX SERVICES EXPLORA ESPACE.MU TOU.TV SHERBROOKE, TROIS-RIVIÈRES, SAGUENAY et RIMOUSKI RADIO-CANADA.CA/RIVE-SUD RADIO-CANADA.CA/RIVE-NORD

  18. IPSOS REID INFLUENCE INDEX: THE MOST INFLUENTIAL BRANDS IN CANADA – 2012 1 2 3 4 5 6 7 8 9 10

  19. LÉGER MARKETING–LES AFFAIRES ANNUAL SURVEY: THE 250 COMPANIES MOST ADMIRED BY QUEBECERS – 2012 28 50 37 The Most Admired Media Company 137 143 57 103 231 244 162 207 Source: Léger Marketing-Les Affaires Annual Survey, The 250 compagnies most admired by Quebecers, February 2012

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