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Tameer Towers Taking luxury to new heights. Tameer Abu Dhabi March, 2008. Presentation scope. Tameer background AUH market overview Al Reem Island developments Tour on Shams district Tameer Towers Marketing campaign Incentive scheme. Tameer background.
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Tameer Towers Taking luxury to new heights Tameer Abu Dhabi March, 2008
Presentation scope • Tameer background • AUH market overview • Al Reem Island developments • Tour on Shams district • Tameer Towers • Marketing campaign • Incentive scheme
Tameer background • Vision: to become the leading regional property developer by 2011 • Tameer began operations in 1991 • By 2002, focus was on real estate • In 2005 partnership with Saudi Arabia’s Al Rajhi Investments Group • Agreements reached for projects in Libya, Yemen, Jordan and Saudi Arabia • Feasibility studies under way in countries such as Syria, Turkey, Malaysia and so on
Company developments Silver Tower Platinum Tower Elite Residence Al Salam City Princess tower
Why Abu Dhabi? Market overview
Situation today • Tenants satisfaction is low: poor maintenance and bad quality housing • Continuous rental increase over past 5 years: among highest in GCC • Parking space issue • Lack of proper renting space: • Demand exceeds supply by far: new buildings with amenities are on high demand • Many people live in the same apartment or has to commute for long distances
Situation today • No recreational areas • No advanced developments compared to Dubai, especially that Abu Dhabi is the capital • 99 years leasehold • Why Abu Dhabi?
Abu Dhabi: A new investment destination • Abu Dhabi, one of the richest cities in the world: highest GDP per capita • $200 billion to be invested over next 10 years • Development of industrial area: • Industrial City of Abu Dhabi • Khalifa Port Development • Only Louvre outside France • New Guggenheim Museum • Warner Bros. Entertainment theme park • Formula 1 racing • Maritime Museum • World’s most modern international airport • Urban structure framework plan including metro and futuristic railway
Al Reem island Master Development Plans
Tameer Towers Taking luxury to new heights Tameer Abu Dhabi March, 2008
What’s so special and different about Tameer Towers? • Is it the location? • Best location between the sea and the park • Is it the view? • Nature: overview over central park and canal • Water: unobstructed view of the sea and the marina • Is it the amenities? • A world of high end amenities • Ample parking space • Is it the facilities? • Marina with retail shopping, cafes and restaurants • Direct access to Central Park facilities and promenade • Is it the design? • A state-of-the-art design developed by the world leader in architecture • Is it the finishing? • Highest quality finishing standards It’s a completely secluded mixed used development offering you the best of both worlds
Commercial tower A C A, B, C, D - Residential towers B D
The flagship development of Tameer • FREEHOLD Mixed used development: residential, commercial, villas and townhouses, and recreational • Completely secluded and private development: • Private access roads and driveways • Advanced security • Wonderful landscape
73 storey, 300m high 7 star commercial space Exclusive VIP offices: from 53rd to 73rd floor Executive offices: from 20th to 52nd Customized and serviced offices: atrium leg Private entrances and access roads Latest smart technology features and security measures 20-floor prismatic atrium above the canal Ample parking: 3 per 100 s.m. The commercial tower
Luxury stepped townhouses Elevated villas with secluded swimming pools Exclusive and beautifully landscaped access ways Hidden parking Private gardens and patios Townhouses and villas
The marina and F&B area • VIP Marina • Restaurants • Cafés • High end retail
7 star development Executive suites Contemporary serviced apartments Conference rooms Business centers Banquet halls Proximity to the beach and nature walks The hotel
Project amenities • Smart home technology • Business Center • Day Care Center • Private movie theatre hall • Video Room for kids • Billiards Hall, Table Tennis, Baby foot • Guest Suites • Ample Parking Spaces • Swimming Pool • Gym • Sauna • Jacuzzi • Valet Parking • Drivers Room • On-Call doctor • Access for disable • Prayer Room (Musallah) • Convenience Store • Maid Services • On-Site Maintenance • Storage Facility • 24hr Security • Ferry Shuttle between Abu Dhabi and Al Reem Island
The marketing support • Major advertising campaign: • TVC • Press • Outdoor • PR and events: • Press releases on regular basis • Events for VIPs and agents • Website • DVD animation • Marquette • Model houses • VIP gifts • Collateral (VIP brochures, brochures, roll ups, banners, danglers, etc…) • Sales kit • Stands and major branding in shopping malls • Major real estate exhibitions • N.B: no material shall be produced by any agents without prior consent with Tameer and final approval on artwork
Tower BFloor Type AAppt Type 1Br A Area 948 SQ.F243
Tower BFloor Type AAppt Type Studio Area 604 SQ.FStudio
Tower BFloor Type AAppt Type 1Br B2 Area 1,043 SQ.F245-1
Tower BFloor Type AAppt Type 1Br B3 Area 1,023 SQ.F246
Tower BFloor Type AAppt Type 2Br A Area 1,481 SQ.F248
Tower BFloor Type AAppt Type 2Br B Area 1,638 SQ.F249