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How to blend traditional media with social media to educate and engage your audience

How to blend traditional media with social media to educate and engage your audience. Kathy Barnstorff Media Relations Specialist NASA’s Langley Research Center . NASA Centers. www.nasa.gov. Connect & collaborate with NASA. NASA social media . NASA Twitter pioneer.

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How to blend traditional media with social media to educate and engage your audience

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  1. How to blend traditional media with social media to educate and engage your audience Kathy Barnstorff Media Relations Specialist NASA’s Langley Research Center

  2. NASA Centers

  3. www.nasa.gov

  4. Connect & collaborate with NASA

  5. NASA social media

  6. NASA Twitter pioneer • Less than 20 days till I land on Mars! 9:34 PM May 7th, 2008

  7. Astronaut tweeters

  8. Want to host a tweetup? Center around event/conference Set up registration website Plan activities things to see and touch brief presentations people to meet Interact with tweeters Be techno-ready electricity, wi-fi, cell access

  9. Share the tweetup experience

  10. January 22, 2010 First “live” tweet from space

  11. My biggest “retweet” It's Engineers Week ... hug an engineer today! (Or at least tell one he or she is making a difference.) 8:36 AM Feb 18th

  12. Want to blog?

  13. NASA’s CIO leads by example “She [Linda Cureton] is a prolific blogger and proponent of the whole social media movement at NASA. She hasn’t shown any indications of stepping back on being a champion of these types of technologies.” John Slye Input market research analyst “Federal Computer Week” 9/22/09

  14. Subscribe to NASA

  15. NASA uses and re-uses video

  16. Broadcast yourself

  17. NASA is on iTunes

  18. Three NASA Pages on iTunes

  19. NASA has an app for that

  20. NASA publishes e-books

  21. NASA offers chats with experts

  22. NASA goes interactive

  23. NASA connects with classrooms

  24. NASA connects with the world

  25. Works in progress/challenges Second Life Livestreaming Metrics Resources Social media policy Staying ahead!

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