What makes Digital Marketing as fruitful as Data Science or Machine Learning

1. What makes Digital Marketing as fruitful as Data Science or Machine Learning? When we talk about movies, we appreciate the actors or the director at max. We usually don't discuss how brilliant the background score was or how dazzling the make-up was in the movie. So, when we begin an IT career discussion, we typically mention a Data Science Expert or an AI Specialist. Whereas, even a skilled Digital Marketer has similar worth in the market right now. So, in this article, we will create of list of reasons why we believe Digital Marketing has the same level of flair as all the other glamorous IT professions. Please understand one point - we are not criticizing or prioritizing any trade over one another. It is a simple discussion where we would like to appreciate Digital Marketers as well. Dynamic Career Opportunities If you wish to become a Data Science Expert, you got to focus exclusively to be one. If in case you failed to be one, there are not many scopes that you can gamble your career upon. While you are a Digital Marketer, there are tons of career opportunities that you can switch if in case you lag in some. You can choose SEO or SMO as your career options, and at the same time, can focus on Content Management. In short, there are ample scope of work you can choose in Digital Marketing, whereas that scope becomes mitigated. If you are young, there are new challenges that you can overcome, and the rewards are exciting as well. Easy to Learn Let's be realistic! Mastering Data Science or Machine Learning is not easy; rather, it is tough, to say the least. So, when you put your career on the line to learn something as intricate as Data Science or AI, you got to have special skills. Now, if we compare that with Digital Marketing, it needs basic education qualification and prefers a bit of communication skills. That gives you an edge if you are not as good in academics or nervous in pursuing such careers. According to a survey conducted by the Associated Chambers of Commerce and Industry of India, 93% of the MBA students are jobless in India. It is not convenient for such students to pursue Data Science or to learn AI. So, Digital Marketing is a fitting solution for these students. Handsome Salary The part that makes every student excited is the salary package they will receive once they finish their studies. We know that if we become a Data Science expert, we will get a fat salary. It is eventually the driving force for the most to pursue a

2. career. Now, what is interesting here is Digital Marketing too is also on that elite list where you can earn a lot of money. According to Up Grad, the Digital Marketing industry is at its peak now. It is hard to figure out what lies ahead in the future, but currently, it is running wild. The average salary has nearly doubled if we compare it with its last 5-year charts. Also, the highest gross pay scale recorded in India is ₹68,00,000 per annum. Therefore, the notion of only Software Developers can earn high salaries in the IT industry is completely wrong. Freelancing Opportunities When you become a Data Science expert or do research projects on AI-based technologies, typically, you work for some company. As these projects are usually expensive, you can't do experiments on your own. Here is where Digital Marketing is so flexible. It gives you an option to either choose a cubicle to work on or be a freelancer and earn money for yourself. The risks involved in being a freelance Digital Marketer is minimal, as every company wants to be digitally present nowadays. So, they need either a company or a reputed freelancer. Here, you can earn some experience by working somewhere and then introduce yourself to this venture. If you choose Data Science or any related profession, the chance to explore the freelancing side of yours is minimal. The Conclusion The point here is not to mock the elite IT professions. Instead, we intend to uplift the use of Digital Marketing. Meanwhile, we are DigiBask, one of the premier digital marketing training institutes in Kanpur. Becoming a Data Science expert is not e criticize, we intend to value Digital Marketing and all who are associated with this incredible profession. Final Words

3. With this blog, you know how good digital marketing is for you, along with the advantages and disadvantages of becoming a digital marketing expert. DigiBask Training team helps you to learn digital marketing with a well-defined curriculum for becoming a digital marketer.