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Do you know what is internet marketing? how it is promote business.
Types of internet marketing Internet Marketing
Definition of internet marketing. Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business and its totally different from traditional marketing Its also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help traffic, leads, and sales. Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
SEO is one of the main part of internet marketing. What is SEO? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Get the best SEO company.
Social Media Marketing (SMO) What is 'Social Media Optimization (SMO)' Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news. Now get in touch with the top rated SMO company
Pay Per Click (PPC) What is PPC? PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising. Get the best PPC company. How does PPC Work? In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject the what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.
Difference between Traditional marketing & internet marketing Traditional Marketing Internet Marketing Can reach a large audience from cites and village. Has less reach compared to traditional media. Can’t target the audience groups effectively Can target the media very attractively. Personalized advertising is not possible Can customize the advertizing as per user interest. Can’t take a long duration to implement a campaign. Can be implemented very easily Huge budget is required to start the campaign It’s very cheap and in some scenarios it’s free. Static ADS and mostly non engaging/ interactive Can create highly engaging and interactive ads.