Meme Marketing-A Humorous approach to branding

1. Meme Marketing : A Humorous Approach to Branding Navigating the Viral Landscape of Internet Culture By: Priyanka.M.D.

3. What is Meme Marketing? Meme marketing refers to the strategic use of memes in advertising and promotional campaigns. A meme, in this context, is a piece of content, often humorous, that spreads rapidly through online communities. Memes can be images, videos, or text and typically carry cultural references or shared experiences that resonate with a particular audience.

5. Why Meme Marketing? Increases The Chances Of Going Viral Appeals To Younger Generations Grabs Attention Instantly! Amplifies Reach & Shares Helps To Relate To Your Brand Boosts Engagement Does Not Cost A Fortune Boosts Brand Recall Value

6. The Role of Memes in Contemporary Communication • Memes are like funny or relatable pictures and jokes on the internet that help us express ideas and feelings quickly and easily. • Memes show what's going on in the world, making jokes about current events, trends, and everyday situations. • They're a speedy way to share thoughts and humor, often using just a picture and a few words to convey a message. • Memes create a sense of belonging by forming inside jokes and shared experiences, bringing people together online. • Memes can become super popular quickly because they're easily shared on social media, reaching a lot of people fast.

7. ... continued • They're used to comment on and make fun of different aspects of society, like politics, entertainment, and daily life. • Memes contribute to a unique online language with specific symbols, phrases, and formats that evolve over time. • Memes spark conversations and interactions online through likes, comments, and shares, encouraging people to engage with each other. • Memes can go beyond the internet and influence how people talk and think in the wider world, impacting mainstream culture.

9. The Game of Memes 1. Keep an eye on the ongoing trends: Keep track of what is going on, shortlist the one that relates to your niche and start working around it. 2. Understand your niche: Create content that resonates with your brand that your niche can relate to. 3. Add Innovation: Instead of sharing the trending meme as it is, take it up a notch by adding something that aligns with your brand or offerings. 4. Avoid over-usage: An increased engagement might tempt you to post more and more of it but make sure you find the silver lining to keep your brand identity and brand image intact.

11. You said Memes would work! I said good Memes would work

12. Memes – The Drawback • First and foremost, it is there just for engagement and it can never replace real “content”. So, do not get confused between the two. • They are short-term strategies. Overuse of memes for marketing and alter your brand image and portray you as something you are not. • Meme is short-lived and there is a new trend every day. If you stumble upon an old trend, it’s not going to help you fetch the desired result.

13. Thank you!