4 Latest Trends in Digital Marketing for Business

1. 4 Latest Trends in Digital Marketing  for Business   Digital marketing is the advertising channels such as​ social media​, ​e-mail​, app  development, search engines etc, through which advertising or publicity are been done. Digital  marketing trends helps to achieve a competitive edge and become available to develop new  ideas. As a result, these trends improve your relations with clients.  Digital Marketing trends are been growing rapidly every new year. In every new year  new trends are introduced, where it provides better search engine results and provide the right  information to users.    In this new era, people are living in the world of social media, where they find any  queries or information on the internet. Lots of information or data are published on the internet  and social media, where many users share the related data or information across the internet. To  increase more information searches and data, new trends are being introduced for searches.  The following are the 4 Digital Marketing trends

2. 1.E-mail marketing    Email marketing is an operation of sending a commercial message to a group of people.  The email is sent not in the intention of doing marketing, but in the form of personal business  invitation which will make them potential customers. E-mail marketing stats say, 270 billion  emails are sent and received each day. A study of email marketing stats says that $1 investment  gives $39, i.e around 3,900 % of ROI. (Return on investment).    2.Video Marketing    For big branding, video marketing is a very important trend. Video marketing is those  videos that are used to promote and market your product or service. Nowadays videos get more  engagement, as customers see the videos of the brand. Videos are consumers’ favorite sources of  content for brands videos. According to research, 54% of consumers spend more time on the  website because of video marketing.    3.Social Media      For promoting a business, Social media is the most important platform. Mostly many  people are active on social media as they spend most of their time on this platform. So Social  media is the best way for the promotion of brands. The following stats are regarding the  importance of Social media platforms.  ❖ Facebook has 2.27 billion active users monthly, and 1.15 billion mobile active users.  ❖ Instagram has 1 billion active users monthly, and 500 million daily active users.  ❖ Twitter has 326 Million monthly active users and 500 million tweets daily  ❖ Linkedin has almost 500 million users.  ❖ WhatsApp has 1.3 billion monthly active users on its network.     Therefore, branding on social media proves to be very beneficial.      4.Chatbots      their target audience. Chatbots provide real-time assistance to their users, dedicated support  and proactive interactions. Thus, chatbots enable direct interaction and our queries are resolved  right-away It is observed that almost 67 % of users prefer chatbots services to solve their issues.    Visit us at:- ​https://www.bizizz.com Chatbots help in improving customer experience and allow marketers to better engage