Digital marketing latest trends - omnichannel marketing

1. OMNICHANNEL MARKETING Omni is a Latin word for "every" or "all" or “in all ways or places”. Just like the word omni, omnichannel marketing is more like a universal marketing strategy making use of various digital marketing channels to achieve a certain goal. Here, you may find omnichannel marketing similar to multichannel marketing. In a multi channel marketing ​strategy, you set up various marketing touchpoints to engage with customers through different channels like social media, email, websites which they spend time on. Thus, you nurture more leads. So, omnichannel marketing is somewhat similar, except it is more universal. From the survey conducted by clutch.com we can see that almost 83% of the businesses found social media marketing to be helpful in promoting their products. So we can assume from the survey results that social media is the top Digital marketing channel. Since most of the people from the age of 18 and above use social media platforms, it is easy to reach the targeted audience with your product. To engage with customers, you could also make use of other channels like smart phone apps, podcasts, Direct mails, SMS, Live broadcasts, offline ads, etc.. all these channels can help you to execute your marketing strategy. Omni channel is particularly important for consumer-facing businesses. That’s because to research a purchase, over 70% of consumers use three channels or more. An omni channel strategy is the best way to provide a good quality experience for your customers, and it increases your customer retention rates. Companies with an omnichannel marketing strategy have seen almost a 10% year on year increase in their annual revenue and retained an average of about 90% of their customers. If you want to sharpen your digital marketing skills, enroll at Areva Digital for job guaranteed Digital Marketing Course in Kochi​.