Digital Marketing institute in Bhubaneswar

1. Digital Marketing

2. Analysis Report : Website • Content font size is too small to read • Color contrast is not as per theme or not making website catchy • Banners on home page are not relevant to your offerings • Services could be mentioned in more fashionable & creative way • Client’s testimonials are not so highlighted • Lack of content is leading to loss of credibility • Spare spaces left on page which can be utilized optimally • About us & services in footer? Not a user friendly thought • No search box on website • No social media icons on top or in header of website • Services mentioned under services tab is with no alignment & looks like a fumbled page. User may bounce back. • Price plans page needs a lot more improvement in terms of banners to content. LITSOLUTION

3. Search Engine Optimization Wikipedia Says :- • Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. CNN DIGITAL

4. SEO Process and Benefit for Business

5. Search Marketing LITSOLUTION

6. Organic Search • ON Page SEO • Image Alt Tags Placement • Meta Tags Optimization • Canonicalization • Anchor and Title Tag Optimization • Header Tag Optimization • Robost.txt Creation • HTML Sitemap Creation and Analysis • XML Sitemap Creation & Analysis • Adding Custom 404 Error Page • SEO Friendly URLs (URL Rewriting) • Existing Content Optimization • W3C Validation LITSOLUTION

7. Organic Search • OFF Page SEO • Manual Search Engine Submission • Directory Submission • Classified Submission • Premium Directory Submission • Social Bookmarking • Blog Posting • Business Profile Creation • Guest Blog Posting on 3rd Party Blogs • Blog Commenting • Forum Posting • Web 2.0 Article Writing and Submission • Press Release Writing and Submission + Google News feed LITSOLUTION

8. Directory Submissions • Directory submission refers to the process of adding your website to a web directory. The directory submission process involves submitting your website URL along with other details of your website to the most appropriate category. • In the SEO world, directory submission is the basic step taken by marketers to improve link popularity of a website. This can be done by the webmaster himself or he can outsource it to somebody who is good at this. • The charges for doing directory submission for a website URL mainly depends on the number of directories. Some of the directories can be paid and some others can be free. Based on these calculations the internet marketing guys will charge you.

9. Classified Submission • Classified submission is one of the most influential ways to let the world know your business and service. It includes SEO strategies for website promotion by driving potential buyers and generating sales for products or services. Internet is the place where you can find numerable classified sites and directories from where you can easily display ads on products or services. It has rendered the submission of classified ads to free classified directories into a much sought after service for website promotion in search engines. Classified submission service even helps to generate back links to push up websites’ search engine ranking is a competency of classified submission

10. Social Bookmarking • Bookmarking occurs when you want to remember or save a specific link to a site or blog post and you save it on your computer’s memory. Most of you do this regularly with your browser. If you’re using internet explorer, you’re saving web pages to your ‘favorites’ list, and if you’re firefox fans you have a bookmark list. • Social bookmarking allows you to “share, organize and search through bookmarks of web resources” – to quote Wikipedia’s definition of the term. You’re not sharing entire files, you’re sharing references to them, or links. You can usually add a short description and tags to your bookmark to describe what the bookmark’s content is about. Tags are a method that has been developed on the net to inform users of the subject and content of a specific entry, bookmark, post etc. • For example, if I were to bookmark this post on Digg.com, I’d add the following tags, SEO, Wix, social bookmarks, optimizing Wix websites etc.

11. Blog Posting • A blog (a truncation of the expression weblog)[1] is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual[citation needed], occasionally of a small group, and often covered a single subject. More recently "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into societal newstreams.  • The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users.

12. Article Writing and Submission • Article submission is an art of drawing traffic by submitting SEO optimized articles to high page rank article submission websites by using search engine algorithm. Article submission is the best practice among SEO techniques to string words together and frame effective sentences that include page title, body text and building links. Article submission is a long term SEO practice which will help  to boost up your website’s page rank, traffic and increase back links. If you have a website or a blog  and you are not aware of article submission, then it is very important for you to learn this strategy of increasing back links and improving your website’s or blog’s page rank.

13. Press Release writing and Submission • Press releases have been a staple in the search marketer’s toolbox for years, especially since the Panda and Penguin updates of 2011 and 2012. Both updates sought to bring greater quality content and connections to the Web, favoring sites that were affiliated with reputable names and frequent publications—and press releases provided perfect opportunities to capitalize on that. • Today, press releases are evolving. They don’t carry the authoritative weight they used to, in part because so many businesses have been using them solely as a means of self-promotion, and it’s becoming harder and harder to get relevant news approved to be published on major news channels. Most press release syndication platforms also cost a significant amount of money, making them questionable components of your strategy when you’re working with a restricted budget.

14. Organic Search • Technical SEO • Create clear, friendly URLs • The home page should have one URL • Check your use of the meta robots tag • The Nofollow tag • Check for broken links (404s) • Check redirects (302s and 301s) • Site crawls and indexing • Make your own crawl report and check: • Google SERPs Sitelinks • Google geographic setting • Make sure your pages load quickly • How to work with AJAX pages’ URLs LITSOLUTION

15. Social Media Optimization Various social media platforms:- • Facebook • Twitter • Pinterest • YouTube

16. Facebook • Facebook is the most important social network for growing website visits, sales and brand engagement for many businesses. So it pays to follow best practices to optimise your Facebook company page and test the latest Facebook advertising techniques.

17. Twitter • Twitter is a unique conversation tool that allows you to send and receive short messages (called tweets) within your Twitter community. Your Twitter community consists of: „ People You Follow. You define your community by following other Twitter users. You see the tweets created by everyone you follow. Following someone means that you subscribe to their tweets. „ People Who Follow You. Other people read your tweets and decide to follow you. Your followers see the tweets you send out.

18. Pinterest • One of the fastest-growing social networks in the country, Pinterest is a self-proclaimed online pinboard site. People and companies are using it to organize and show off their “favorite things” on digital bulletin boards by uploading photos and graphics directly from their computers and smartphones (there is a free app for iPhone users) and by “pinning” images and graphics from websites. • Any user can have an unlimited number of boards, and each board can have an unlimited number of pins.

19. You Tube • YouTube is a video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees in February 2005. The site allows users to upload, view, and share videos, and it makes use of AdobeFlash Video and HTML5 technology to display a wide variety of user-generated and corporate media video. Available content includes video clips, TV clips, music videos, and other content such as video blogging, short original videos, and educational videos.

20. SEM : Google Ad Words Wikipedia Says • Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. LITSOLUTION

21. Ad-words Activities SAMPLES • Google Search Engine Ads • Display text ads • Display banner ads • Remarketing Campaign LITSOLUTION

22. Contact Us Thanks for your time. Please contact us for further assistance • H.O & Training Centre: 2nd floor OSHB complex • Acharya bihar,Bhubaneswar-13,Odisha • Contact no-0674-2547486/6444690/91 • Website : www.litindia.in LITSOLUTION