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Why the Future of Artificial Intelligence in Digital Marketing is Interesting?
Search Engine Optimization Content Marketing Speak Recognition
Google’s RankBrain Algorithm • Uses AI power to understand queries • Responds like a human
Powering Content Curation & Marketing • By 2019, AI will generate 20% of all business content • Develop non-opinionated content like trends or reports • Curate relevant content for users • Enhanced customer engagement
Improve User Experience • Chatbots – help customers engage with your business better • Virtual Assistants taking over – higher functionality • Customize recommendations for customers in real time
Enhance Customer Interaction • By 2020 AI Bots will power more than 85% of all customer interactions • Verbal conversation will replace text & chat • Demand for voice input will be higher than that of text
Powering Applications with AI • Rise in automation of sales & marketing processes powered by AI • By 2019, 75% of app developers will integrate AI functionalities • Enables companies to have a deeper understanding of customers • Provide better targeted responses
Predict Customer Behaviour • Natural language processing will change the way companies understand customers • Optimise sales by understanding user behaviour • Utilize personalised recommendations & lead predictions • Track users based on their search history & target audience who have more potential to become your customers