Digital Marketing Strategy for Ecommerce Business

1. DIGITAL DNYAN BY :- NAZIA SULTAN DIGITAL MARKETING STRATEGY FOR E-COMMERCE BUSINESS

2. EMAIL : info@digitaldnyan.com WEBSITE: www. digitaldnyan.com We are living in digital edge where demand for online purchases is increasing day by day. As demand for the online purchase increases, so do the competition for the ecommerce sites increases hence then decides the future factors which can supply fuel for the digital ecommerce business.

3. EMAIL : info@digitaldnyan.com WEBSITE: www. digitaldnyan.com What is Digital E-Commerce Business : Is the online marketing strategy which is used to create awareness or to promote, advertize the ecommerce business using online platforms such as websites, blogs, Social Media Marketing, blogging etc. The right marketing tactics for e-commerce will help you rapidly develop  your company and turn into a real profit-making business.

4. EMAIL : info@digitaldnyan.com WEBSITE: www. digitaldnyan.com • How does E-Commerce Marketing Process Work? • Before a business to take place in the market there should be need of some static process to follow in proper manner for the growth. Ecommerce Marketing process involves 3 major factors: • Attract people- Reaching maximum number of people. • Engage people-Website interaction to customer • Convert user to customer-Customer Communication

5. EMAIL : info@digitaldnyan.com WEBSITE: www. digitaldnyan.com E-Commerce Marketing Process • 1.Attract people- Reaching maximum number of people. • The starting aim of ecommerce business should be reaching maximum number of people these can be archived by increasing the visiting rate of people on the particular website. We can get people on website by SEO, SMM, Advertizing, Blogging etc.

6. EMAIL : info@digitaldnyan.com WEBSITE: www. digitaldnyan.com E-Commerce Marketing Process • 2. Engage people-Website interaction to customer. • Once we have people on our website, it is important to ensure that people are involved with the website. For that website should be according to the user interface specification, user expectation only then user will stay on the website otherwise there is a risk that the user will end up closing the website. The website design or outlook will catch the attention of the eyeball.

7. EMAIL : info@digitaldnyan.com WEBSITE: www. digitaldnyan.com E-Commerce Marketing Process • 3. Convert user to customer-Customer Communication. • The client should be able to communicate on the website at the end of the ecommerce process. For example, if the client is able to give feedback directly on the website according to his experience, these could help influence other users to use the same service and there is a chance that traffic can be increased.

8. DIGITAL MARKETING STRATEGY FOR E-COMMERCE BUSINESS: • 1.The website should have a good user interface, functional and user-friendly. • A website can serves as a catalog and order system for an online store. The website should look in a very presentable manner to the customer so as to get engaged with it. Below are some of the points that should be incorporated on the website. • Give Customer helpful product description EMAIL : info@digitaldnyan.com WEBSITE: www. digitaldnyan.com

9. EMAIL : info@digitaldnyan.com WEBSITE: www. digitaldnyan.com • DIGITAL MARKETING STRATEGY FOR E-COMMERCE BUSINESS: • Ratings of the product and cycle when it will get delivered. • Website should have good quality of the images • Product range, pricing, policies, shipment, discount should be implemented. • Checkout process should be trustworthy from start to finish. • Secured payment option. • Precautionary measures should be described. • Offer the shopping choice to customers

10. EMAIL : info@digitaldnyan.com WEBSITE: www. digitaldnyan.com DIGITAL MARKETING STRATEGY FOR E-COMMERCE BUSINESS: 2. Include reviews on the product page. Large number of customers trust online products based on the reviews or recommendation from friends and family. Reviews play an important role to check the reality of the product from other customers feedback.

11. EMAIL : info@digitaldnyan.com WEBSITE: www. digitaldnyan.com • DIGITAL MARKETING STRATEGY FOR E-COMMERCE BUSINESS: • 3.Marketing on social media. • Using social media such as Facebook, Instagram for the personal ecommerce business makes it easier to reach your audience directly .This can be done by • Increasing friends and followers. •  Provide a link to your social media of website. • Invest in Facebook and Instagram Ads. • Encouraging social sharing.

12. EMAIL : info@digitaldnyan.com WEBSITE: www. digitaldnyan.com DIGITAL MARKETING STRATEGY FOR E-COMMERCE BUSINESS: 4.Optimize Your Site for Search. Optimizing your own website or ensuring your own product pages within the sites are optimized for ranking and driving traffic into it. Also doing proper keyword research so that customer can reach to you based on the search. Also continue to update your e-commerce site to help rank your website.

13. EMAIL : info@digitaldnyan.com WEBSITE: www. digitaldnyan.com • DIGITAL MARKETING STRATEGY FOR E-COMMERCE BUSINESS: • 5. Content Marketing. • The content will always vary and depend on who you are targeting and on the platforms on which you plan to distribute. The target audience can be classified based on their age, gender, likes, dislikes etc. Some of the content marketing types are • Customer stories • Email marketing

14. EMAIL : info@digitaldnyan.com WEBSITE: www. digitaldnyan.com • DIGITAL MARKETING STRATEGY FOR E-COMMERCE BUSINESS: • Video content • Blogging • All these content marketing types helps to provide backlinksto your ecommerce website, connects your ecommerce website to the audience, helps to drive traffic on our website and then converts them into leads.

15. EMAIL : info@digitaldnyan.com WEBSITE: www. digitaldnyan.com DIGITAL MARKETING STRATEGY FOR E-COMMERCE BUSINESS: 6.Retargeting. Retargeting is the process of sending targeted advertisements to specific users already associated with your product. This process mainly focuses on the customers who already have purchased product in the past who are still exists as their customer or not.

16. About Digital DnyanDigital DnyanIs channelize talent who are ambitious in the field of Digital Marketing. We are educating you into digital marketing because we think that you have excellent ability of making it big. The field of practical marketing is, and goes to be the future, and we feel that people have a terrific risk of creating it huge. The handiest element they require is the need to prevail and the favored talents. We at Digital Dnyan might take care of the abilities component through our education and also attempt to inculcate the seeds of achievement in them.Digital Dnyan Academy- Digital Marketing Courses Punewww. digitaldnyan.com info@digitaldnyan.comAddress : Shop No.4 , Kumar Millenium Beside, RajashriShahu Bank, ShivThirth Nagar, Paud Road , Kothrud, Pune, Maharashtra 41103CALL US9284693861

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