Building Links | How Can I Create an Effective Link Building Strategy?

1. Building Links | How Can I Create an Effective Link Building Strategy? Are you seeking higher search engine rankings and more traffic to your business? Then it’s time to start building links on your website. The more quality backlinks you have pointing to and from your website, the more credible and authoritative you appear to both Google and any potential customer that visits your site. However, if you want an effective link building strategy, it’s essential to know the link building ranking factors. Know how and why certain links work helps you understand the reasons behind choosing which backlinks to pursue. So what are the most important factors to consider when building links? Keep reading to find out!

2. Link Building Ranking Factors 1. Domain Age Older domains typically have more authority, and authority often leads to more value. Backlinks you can get from domains older than 10 years, such as cnn.com, can carry a lot more weight. Furthermore, if you have an aged domain, you can have the advantage over newer domains that are still in their infancy. 2. The Number of Referring Domains The number of different domains linking to your business’s site is, to this day, one of the most important ranking factors. This means that the more websites link to you, the more authority you will gain.

3. 3. Alt Text for Images The alt text you use when uploading images is important because it acts as the anchor text for any backlinks that point to your image. 4. The Linking Page’s Authority The authority of the overall domain of the pages that link to you plays a major factor. Make sure that the linking page has plenty of already established authority. 5. Links from a Domain’s Homepage If the backlink comes from a domain’s homepage, it will care more value than a link from a deeper internal page. 6. Diversity of Links It’s important to have your backlinks come from various types of sources, such as guest posts, editorial, organic mention, resources, etc. Too many from one specific source may raise red flags to Google’s crawlers. 7. Links Within Content Backlinks given to you within the context of a web page are more valuable than one that is placed in a blank space or in an unnatural location.

4. 8. Anchor Text in Your Backlinks The anchor text provides a description of the backlink. As a result, using a relevant and keyword focused term can add relevance to the link’s importance. Are You Ready to Start Effectively Building Links? It’s no secret: building links is the ultimate internet marketing tool. Earning high-quality links will help your search engine rankings increase, which results in more organic traffic to your site. Ultimately, this new traffic will then bring your business more conversions, and, therefore, more sales and returns on your link building efforts. So what are waiting for? Contact our experienced internet marketing team at Digital Resource to start link building and growing your business today!