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DIGITAL MARKETING EXPLAINED by Digital sky 360

Digital Marketing is a broad term refers to Techniques / Methods / Strategies used to market your products or Services digitally using different Accessible devices such as Mobile phones, Computers, Laptops, LedTvs, Tablets, etc.

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DIGITAL MARKETING EXPLAINED by Digital sky 360

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  1. DIGITAL MARKETINGEXPLAINED DigitalMarketingisabroadtermreferstoTechniques/Methods/StrategiesusedtomarketyourproductsorSer- vicesdigitallyusingdifferentAccessibledevicessuchasMobilephones,Computers,Laptops,LedTvs,Tablets,etc. BusinessesleveragethesemediumsandvariousmethodslikeSocialmediamarketing/Searchenginemarketing /In-appmarketingetc.toattract,engageandgenerateleadsoftheirrespectiveconsumerseitherinB2BorB2C businesses by Digital marketingagency. DigitalmarketingcomprisesmethodslikeSEO(SearchengineOptimisation),SMM(Socialmediamarketing), E-Mailmarketing,Googleplatforms,Facebook,Linkedin,TwitterorevenYoutube,etc.inordertostrategizedtech- niques of targetingconsumers.

  2. Let’s go backto 1990 !! It’s tough to imagine the digital space without services of Google like Gmail / Google Chrome / Google search / Maps/Youtube(takenoverbyGoogle)butifwestilltryandpeepintotheErabackinyear1990whenthiswhole Multi-billiondollarindustryinitiated,wherethecurrentvaluationof“Searchengineindustry”isratedatUS$14.87 Billionandisexpectedtoreach55.6billionby2025thoughifwetryandseethehistoryit’s veryinteresting. Digitalmarketingwasbornintheyear1990becausethe“FirstSearchengine“wasevercreatedthenwascalled“ Archie “ Founded by Alan Emtage from Montreal, though he didn’t earn anything off his invention as he didn’t PatenthisinnovationandArchiewasabletoindexonlyFTPSitesas“webpages”werenotinventedthen. Afewyearslaterin1994“Yahoo”wasborn,FoundersJerryYangandDavidfiloincorporatedYahooon2ndMarch 1995, this was the year when Web-based emails started and companies like AOL / HOTMAIL /NETSCAPE /Yahoo mailenteredinthespaceofDigitalmarketingandmajoritytrafficwasreceivedbyAOLanditshouldnotsurprise manypeoplewhowerecogentin1998,ThefirstOnlinemarketingtoolwasEmail/WebChat. Inthesameyear,GooglewasFormedby“LarryPage&SergeyBrin”whointroducedsingleboxhomepageand that’swherelinksstartedformingandGoogleintroducedustoitsfirstalgorithmi.ePageRanknamedafterits FounderI.e“LarryPage”whichisawayofmeasuringtheimportanceofWebpages. Inyear2000GoogleintroducedAdwordswhichisaplatformforSearchanddisplayads&by2004Onlinemarket- ingandAdvertisingindustrystartedbooming.

  3. Thedecadeof2000-2010wasaRevolution Facebookwentliveintheyear2004, Linkedin founded in the year 2006, Instagram in theyear 2010, Google Chrome2008, ApplelauncheditsrevolutionizedPDAoperatedwithIOSintheyear2007alltheseapplicationsinthedigital spacehaveliterallychangedthewayofcommunicationsandcomputingupsidedown. ImpactofMajorGoogleAlgorithmUpdatesinDigitalmarketingspace:Explainedinbriefbydigital marketing agencyahmedabad. PANDA–2011:Thechangeaimedtolowertherankof“low-quality sites” or“thinsites”,inparticular“content farms”,andreturnhigher-qualitysitesnearthetopofthesearchresults. PENGUIN–2012:meaningthatthepresenceofalargenumberoflow-qualitylinkspointingtoonepageofyour websitecouldresultinareductionofGoogle’strustinyourentirewebsite. HUMMINGBIRD–2013:“Hummingbird”placesgreateremphasisonnaturallanguagequeries,consideringcon- textandmeaningoverindividualkeywords. PIGEON–2014:Thisupdateprovidestheresultsbasedontheuserlocationandthelistingavailableinthelocal directory. MOBILEGEDDON–2015:Themaineffectofthisupdatewastogiveprioritytowebsitesthatdisplaywellon smartphonesandothertabularormobiledevices

  4. DIGITAL MARKETINGEXPLAINED Google Mobile Friendly Google Rank Brain Google Piret Google Panda Google Pigeon Google Possum ALGORITHMUPDATES RANKBRAIN–2015:RankBrainisacomponentofGoogle’scorealgorithmwhichusesmachinelearning,todeter- minethemostrelevantresultstosearchenginequeries POSSUM–2016:Theupdatewillfilteroutsimilarlistingsforindustryandlocationinthesamewayitwouldnor- mallyfilteroutabusiness’ssecondlisting FRED– 2017 :GoogleFredisanalgorithmdesignedbyGoogletotargetblack-hattacticsthatareconnectedto overlyaggressivemonetization.GoogleFredspecificallylooksforexcessiveads

  5. ModernDigitalmarketinghasRevolutionised &Advancedovertime • Theongoingadvancementsinthevoice-activatedcapabilitiesofdevicesaremakingvoicesearchverypopular resultinginincreasingopportunitiesforthemarket. • AssmartphoneSearchesaregettingpopularmarketerscontinuetoleveragemicro-momentstoattracttheir audience’sattention,Thesearethemomentswherecustomersarelookingforaparticularthingandwhentheir intentionisatdecisionstagetheygetdrawntothebrandandleavewithhigherbrandrecallvalue. • Livestreamingcontentiseffectivebecause it’sfree,takesashorttimetoproducewhileitoffersareal-time userengagement,andviewersuseyourcontentbasedonyourtime. • ProgrammaticadvertisingmeansusingAI(ArtificialIntelligence)toautomateadbuyingsoyoucantarget morespecificaudiences,ItsaReal-timebiddingadplatformthatcanusevariousdata-driventargetingoptions derivedfromVariousbuyingbehaviorsofconsumersacrossthedigitalspace,Itsamethodthatautomatesthe process of identifying and displaying relevant ads across millions of possible placements using data-driven technology. • Content marketing by Digital marketing agency ahmedabadis trending higher than ever before, As users are gettingmoreexperientialcentricandlookingforpersonalizationresearchsuggeststhatContentmarketingtrend isincreasingdrasticallybeitBlogs,Videocontent,Podcasts,webinars,Vlogs,etc. • Socialmedia,Theever-growingportfolioofdigitalchannelsconnectingpeopleacrosstheworld.Therearemore than4billionactiveusersonlycomprisingtwoleadingsocialmediachannelsi.eFacebookandInstagramwhere content is widely spread and these channels are used as great Advertising platforms. The social messaging platformslikeFBMessenger/WeChat/WhatsappalongwiththetechniqueofAutomatedbotshavebeenpicked up really welltoo. • Thank you.

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