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Types of Digital Marketing

Digital marketing is the promotion of services or products using digital technologies. Below are five types of Digital Marketing and understand which one will serve your business objectives.

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Types of Digital Marketing

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  1. Types of Digital Marketing

  2. INDEX • Digital Marketing • 5 Types of Digital Marketing 1. Search Engine Optimization (SEO) 2. Pay-Per-Click (PPC) 3. Social Media Marketing (SMM) 4. Content Marketing 5. Email Marketing

  3. Digital Marketing • Digital marketing is the marketing of services or products using digital technologies, mainly on the Internet in which it also includes mobile phones, display advertising, and other digital media. • Below are five types of Digital Marketing and understand which one will serve your business objectives:

  4. 5 Types of Digital Marketing

  5. 1. Search Engine Optimization (SEO)

  6. Search engine optimization is one of the most evergreen types of digital marketing. • SEO is the process of growing the online visibility of a website or a webpage so that they show up in a web search engines like Google and Bing. • Search engine decides which website to show for a search query based on keywords or key phrases mentioned on the website or web content and links that refer to this website.

  7. This search engine's results are results which often referred to as "Organic", "Natural", "Earned" results. • SEO target different type of search which include video search, image search, news search, academic search and industry-specific vertical search engines.

  8. 2. Pay-Per-Click (PPC) • Pay-Per-Click is also known as Cost-Per-Click. • It is an online advertising model in digital marketing which is used to direct traffic to the website in which an advertiser pays the publisher when ad get clicked by a user. • It is commonly associated with first-tier search engines such as Google Adwords and Microsoft Bing Ads.

  9. Search engine advertisers typically bid on keyword phrases relevant to their target market. Also, content website charges a fixed price per click rather than using a bidding system. • PPC "Display" ads also known as "Banner" ads are shown on websites with related content that have agreed to show ads and are not PPC advertising. Social networks such as Twitter and Facebook have also adopted PPC as one of their advertising models.

  10. 3. Social Media Marketing (SMM) • Social media marketing is a form of online marketing that utilizes social media platform and website to promote a service or product. • The main goal of SMM is to produce content that users will share with their social media platforms to help a company increase their brand exposure and broaden customer reach.

  11. Different Types of Ads 1. Facebook Ads • Photo Ads • Video Ads • Carousel • Slideshow • Canvas

  12. 2. LinkedIn Ads • Display Ads • Sponsored InMail • Sponsored content • Text Ads • Dynamic Ads 3. Twitter Ads • Promoted Tweets • Promoted Account • Promoted Trends

  13. 4. Instagram Ads • Photo • Video • Carousel

  14. 4. Content Marketing • Content Marketing strongly relies on content distribution. Content marketing can rarely be seen separated from other types of digital marketing that can fill the content distribution part. • Content Marketing is the best way of using valuable information to increase brand awareness with goal of getting your target audience to take profitable action. Build good relationships with potential customers and becoming a partner rather than an advertiser.

  15. Content Marketing: • Target audiences • The problem your Content is going to solve • Possible Content Marketing formats you can use • Possible platform to publish and share your content • Awareness about Content Management System, curation, Content creation and publication

  16. 5. Email Marketing • Email marketing is one of the oldest types of Digital Marketing that is still highly contemporary and profitable. Marketers use emails for developing relationships with their customers that help them generate leads and ensure their conversions.

  17. Goals of an Email Marketing Campaign: • Driving new signups for specific services and products. • Creating new and powerful leads for your sales team. • They are targeting more attendees for your event in a result driven manner. • Converting more leads for your cause.

  18. THANK YOU

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