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Mondelez International

Mondelez International. Company Overview. Spin-Off of Kraft Foods, Inc.; name then changed to Mondelez International in October, 2012. Global net revenues of $35.0B.

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Mondelez International

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  1. Mondelez International

  2. Company Overview Spin-Off of Kraft Foods, Inc.; name then changed to Mondelez International in October, 2012. Global net revenues of $35.0B. Holds #1 leading market shares in biscuits (cookies and crackers), chocolate, candy, and powdered beverages as well as #2 position in gum and coffee. Operates in over 80 countries and competes in ~165 countries around world.

  3. Strategy Market Growth Strategy: Mondelez has been seeking to expand to different countries around the world, primarily to emerging markets. Seeks to develop best-in-class sales and distribution capabilities across key markets in both developing and developed markets.

  4. Strategy • Financial Growth Strategy: Expand margins through overhead discipline and by leveraging lean/simple cost management programs within supply chain. Then reinvest savings. • Sustainability: • Create foods that fit the way people eat today and provide balanced snacking choices  create healthier snacks as demanded. • Empower farming communities to deliver innovative solutions throughout ingredient supply chain. • Drive resource efficiency and design sustainability into operations.

  5. Customers Supermarket chains, wholesalers, supercenters, club stores, distributors, convenience stores, gas stations, drug stores, value stores, etc.

  6. Products • Five consumer sectors: • Biscuits, chocolate, gum and candy, beverages, and cheese and grocery. • Owns some of best known industry products including Jacob’s coffee, Oreo, Ritz, Triscuit, Nabisco, Honey Maid, Macaroni and Cheese, Velveeta. • Over past five years company has seen an increase in demand for its products. • Past 5 years  increases in prices of wheat, sugar, coffee beans have been passed onto consumer in form of higher prices.

  7. SWOT Analysis

  8. Performance Measures

  9. Price Using NEA

  10. Price Using BV

  11. Price Using EPAT

  12. Price Using NI

  13. Price Using Sales

  14. NEA Multiple: Recalculation

  15. NPAT Multiple: Recalculation

  16. NI Multiple: Recalculation

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