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THE INTERNET

THE INTERNET . THE ENTIRE INTERNET THE WHOLE DAMN THING EXPLAINED THROUGH A MEDIOCRE KANSAS STATE FOOTBALL COACH. Ron Prince, former K-State head coach and 1997 Pritzker Prize Winner. WHO IS RONP? .

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THE INTERNET

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  1. THE INTERNET THE ENTIRE INTERNET THE WHOLE DAMN THING EXPLAINED THROUGH A MEDIOCRE KANSAS STATE FOOTBALL COACH

  2. Ron Prince, former K-State head coach and 1997 Pritzker Prize Winner

  3. WHO IS RONP? AKA THE SLOGAN THAT WILL APPEAR ON BAGS OF EDSBS.COM STORE SHOPPERS WHO PURCHASE OUR LINE OF SUPPORTIVE BUT FORGIVING HOT PANTS FOR MALE CROSSFITTERS LONG WAY TO GO FOR A LULULEMON OBJECTIVIST JOKE BUT HERE WE ARE

  4. AN ARISTOCRAT WHO REFUSED HIS FORTUNE FOR FORTUNE • Ron Prince was the greatest coaching mind of his generation. • Apprenticed with Bill Walsh, Bill Belichick, Jose Mourinho, Hal Mumme, Pete Carroll, Nick Saban, Hayden Fry, and Al Groh. • At Kansas State 1983 to 2009 • Lifetime record of FAMOUS to zero. • Known for everything great. Made no mistakes

  5. NEVER UNDERESTIMATE THE POWER OF CALL OF DUTY AS A POWERFUL CROWDSOURCING MEME FACTORY #RONP4RIOTSHIELDDEATH #RONP4CALLEDAGAYSLURBYA13YEAROLD #RONP4SLEEPDEPRIVATION

  6. A LEGEND IS BORN

  7. BACK TO THE SPORTING INTERNET IN 2005 THERE WAS NO INTERNET. JUST A SERIES OF AWFUL POLITICAL WEBSITES AND SPORTS FORUMS AND RECRUITING SITES AND ROTTEN.COM OH AND DON’T FORGET SPORTS BY BROOKS. LET’S FORGET SPORTS BY BROOKS. LET’S ALL DO THAT NOW.

  8. INTERNETNESS, 2005

  9. 2005: PRINT FIRST, YOU LATER

  10. NET RESULT: SNOBS AND METAFICTION FANS WEEP • NO NICHE-ING • NONE • NO REALLY • IT WAS HORRIBLE • YOU HAD TO ARGUE WITH DUMB PEOPLE • DUMB PEOPLE WHO WEREN’T YOUR KIND OF DUMB PEOPLE • DUMB PEOPLE WHO WROTE “YOU’RE KIND OF PEOPLE”

  11. AN ISSUE OF REVERENCE • THE BCS • THE BCS • THE BCS • THE BCS • PLAYERS GETTING PAID • THE ISSUE OF RIVALRY IN A SPORT WHERE EVERYTHING IS CONTAMINATED BY RIVALRY • AN ACCEPTANCE, AND EVEN DEFENSE OF AN ABSURD SITUATION. PROVIDE USEFUL EXAMPLES. SHOW NUDE PHOTOS. WAIT FOR APPLAUSE. • ONLY RECOURSE: BILL SIMMONS

  12. 2006: THE SPORTING INTERNET • FANHOUSE • SPORTS BY BROOKS • DEADSPIN • SMQ • THE MIGHTY MJD • SUICIDEGIRLS.COM • FREE DARKO • MGOBLOG • COLLEGE FOOTBALL NEWS

  13. ROLES OF THE NON-LINEAR NARRATIVE IN SPORTING INTERNETNESS • Aggregation (Diminishing returns) • Long-form • Full spectrum curation (yes that twee word) • the elements of sport that fall through cracks (i.e. cultural attendants, see “Ohio State Library Masturbator, aka Carl Monday is watching you masturbate.” ) • Cutting room floor business (extras, playbooks, artifacts, anything not PG-rated) • WAG School • Gossip • Muckraking • Dick pics

  14. 2012: THE SPORTING INTERNET • WOULD YOU LIKE A SLIDESHOW OF 35 OF THE BEST RALLY CAR CRASHES EVER? • WOULD YOU LIKE AN ARTICLE THAT LINKS TO AN ARTICLE FOOLISH ENOUGH TO NOT PERFECTLY SEO-IZE ITS CONTENT • 15,000,000 other websites • Networks (SBN, Yardbarker, ETC.) • Grantland • YAHOO (AKA AOL 2012) • Single author sites • Team bloggers • Wee little satire sites • TWITTER ALL CAPS IMPORTANT

  15. MEME BUILDING Oh yes let’s build some memes And possibly some macros And in turn give metafiction all the validation it could ever want

  16. IDENTITY POLITICS (AND XMAS SWEATERS)

  17. THE THING is beheld TWICE • The thing lets you in the door. • The thing makes you coffee. • The thing is BEHELD from proximity and evaluated against future interactions and potential risk • The thing is EVALUATED • The thing is BEHELD • The thing is VERY FAR AWAY • The thing reminds you of something or someone else for some reason • The thing is EVALUATED • The thing is possibly PHOTOSHOPPED or MOCKED

  18. WHY MEME AT ALL? • Long-form • Quick reax • Fiskyness • Analysis • Smarter • Faster • In-depth • Not pitching to n00bs • Community • Differentiation • Exclusivity • You don’t want everyone after a certain point • Straight sites can’t do it • Having an intellectual or temperamental cover charge • 3 day waiting period • Being a bit bent

  19. CASE STUDY: THE CURIOUS CASE OF THE ANNOUNCER AND FIVE HOOKERS IN THE NIGHT-TIME

  20. CRAIG JAMES: THE SAGA • Helicopter Dads kid into scholarship • Kid is lazy, doesn’t play • Kid gets injured, James blows it up into “imprisonment” with help of sketchy PR firm • James feeds to ESPN • Leach is fired

  21. THE GRAND AFTERSHOCKS • Leach countered • Very damaging to ESPN’s rep • Feldman case escalated this • And in a lonely comment thread, someone asks an important question • TOP FIVE RESULTS! Campaign response! • Now replaced by “Gays will have to answer to God.”

  22. THE SPORTS CYCLE, 2012

  23. INTERNETNESS, 2012

  24. WHERE IS THIS GOING? • MACRO • Further consolidation • ESPN: one large, loud, yelling question mark • Bleacher Report/SBN • NBC: intrigue! • FoxSports.com is [ummmmm] • CBS, land of capital investment • League sites (NFL, MLB, etc) • Collegiate side, see Texas, FL

  25. MICRO: Be your own cake boss

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