What Users Need to Know

1. 2007 Economic Census Mississippi Data User Conference September 17, 2010 Paul ZeissetChuck BradyEconomic Planning and Coordination Division U S Census Bureau

2. What Users Need to Know • Economic Census • Overview • How the data are classified • By industry (NAICS) • By geography • How the data are published • Working with the data • Annual and quarterly business data

3. Economic surveys data collected from businesses Demographic surveys data collected from households Census Jargon

4. Graphic: Newspaper headlines

5. Principal Economic Indicators • Advance Monthly Retail Sales • Manufacturing and Trade: Inventories and Sales • Monthly Wholesale Trade • Manufactures’ Shipments, Inventories and Orders • Quarterly Financial Report (two releases) • US International Trade in Goods and Services • Value of New Construction Put in Place • Quarterly Services Survey • Housing Starts • Housing Completions • New Homes Sold and for Sale • Housing Vacancies

6. Surveys vs Census • Economic Surveys • Annual, quarterly, monthly • Limited detail • Mostly national • Economic Census • Every 5 years(years ending in 2 & 7) • Industry/product detail • Detailed Geography

7. 2007 Economic Census Key Dates

8. Economic Census Data Collection 4.7 million establishments Large, mid-size employers Sample of small employers Paper or electronic reporting 550 versions of the form

9. Schedule for 2007 Census Reports

10. *Geography Quick Report

11. *Top ranked industries in state

12. Bernanke quote “The Economic Census is indispensable to understanding America’s economy…” --Ben Bernanke, chairman, Federal Reserve Board of Governors

13. Public Sector Uses • Benchmarking • Tracking economic change • Attracting new businesses • Assisting business development

14. Private Sector Uses Study your industry Market share Product trends Strategic planning Study business markets Site locations Sales territories Forecasting sales Where are my customers? suppliers? competitors?

15. Industry Classification

16. NAICS North American Industry Classification System

17. NAICS Hierarchy • 5-Level Hierarchy

18. Assembling Time Series SIC 1987 1992 (1997) NAICS 1997 2002 2007 2012

19. Changes for NAICS 2007

20. Establishments vs. Companies Establishment - A store, warehouse, factory, or other type of business at a single physical location Company (or Firm) - One or more establishments under common ownership or control

21. Census.govNAICS

22. NAICS web page

23. NAICS index

24. NAICS definition

25. NAICS web page

26. Exercise 1 • In what industry would you findCar Dealers?

27. Economic Census Coverage Sector contribution to GDP

28. Whole industries 11 Agriculture, forestry… 482 Rail transportation 525 Funds, trusts 6111-6113 Schools & colleges 8131 Religious organizations 81393 Labor Unions 81394 Political organizations 814 Private Households 92 Public administration Government activites in covered industries Public utilities Post exchanges Buses, subways Ambulance services Exceptions: included activites Hospitals Gov’t owned liquor stores University press Exclusions from the Economic Census

29. Economic Census Geography

30. Economic Census Geography U.S. States Metro areas Counties Places ZIP Codes(not in the Geographic Area Series)

31. * State map with MAs

32. Econ Census Geographic Coverage

33. Places in the 2007 Economic Census • 2002 criterion: cities with 2,500+ inhabitants • Boroughs with 10,000+ inhabitants in 11 NE states • 2007: cities, towns, or CDPs • With 5,000+ inhabitants (from pop estimates) OR • With 5,000+ workers (from Census 2000) • MississippiNumber • places added 5 • 2002 places dropped 25 • Net change -20

34. *http://www.census.gov/econ/census07/pdf/state/Mississippi.pdf*http://www.census.gov/econ/census07/pdf/state/Mississippi.pdf

37. Economic Census Products

38. Schedule for 2007 Census Reports

39. Subject and Summary Reports • Separate reports for each sector • In service-producing sectors • Product lines • State data for many industries • Establishment and firm size • Miscellaneous subjects • limited state data

40. AFF:Products for 44711

41. AFF: Tobacco products by NAICS

42. Bridge Tables • 1997: Bridge between NAICS and SIC • 2002: Bridge between NAICS 02 and NAICS 97 • 2007: Bridge between NAICS 07 and NAICS 02 • National data only; Basis for converting other data

43. Comparative Statistics • Economy-wide • No sub-state geography • For 1997, showed SICs by State • For 2002, showed NAICS 1997 by state • For 2007, will show NAICS 2002 by state

44. ZIP Code Statistics • Establishment counts by receipt size • Complemented by ZIP Code Business Patterns • Limited to 8 of the 18 sectors

45. ZIP Code Statistics Scope: Selected sectors only

46. Other Reports • Economic Census of Island Areas • Business Expenses • Nonemployer Statistics • Survey of Business Owners • Commodity Flow Survey • Franchise Report

47. Business Expenses Business Expenses

48. Nonemployers • Businesses with no paid employees • Account for • 75% of all businesses • under 4% of all sales Firms Sales or Receipts

49. Nonemployer Statistics • U.S., State, county & metro data • Nonemployers are published in • Nonemployer Statistics (annual) • 2007 Economy-Wide Key Statistics • Excluded from other census reports

50. Survey of Business Owners • Black • Hispanic • American Indians and Alaska Natives • Asians and Pacific Islanders • Company Summary • Women • Veterans • Characteristics of Business Owners (Formerly the surveys of Minority- and Women-Owned Business Enterprises)