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Team

Team. Journey so far. 2008 -. Growth. 2007. Proof of concept. 2006. R&D. 3. Waaaaah!. The supermarket experience. Lane 3... Lane 3... Supervisor to Lane 3. Mom! I want candy!. Get your hands off that cucumber! I got here first!. Excuse me, the line starts here!.

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Team

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  1. Team

  2. Journey so far 2008 - Growth 2007 Proof of concept 2006 R&D 3

  3. Waaaaah! The supermarket experience Lane 3... Lane 3... Supervisor to Lane 3 Mom! I want candy! Get your hands off that cucumber! I got here first! Excuse me, the line starts here!

  4. The Danes are interested!

  5. Broad segments Families SMEs Special needs 6

  6. Not why - but how Barriers • Selection • Quality • Habit / Education • New concept / skepticism 7

  7. Not why - but how Drivers • Service • Exposure • Lifestyle 8

  8. The Yellowman experience 2 • Web site • User friendly • Few clicks to fill cart • Easy to re-order • Products • Wide choice • Low prices 1 • Logistics • Order as late as midnight • Never leaves our hands • Door to door delivery 4 3 • Customers choice • Delivery day • Delivery time • Variable delivery fee

  9. Customer feedback • Trustpilot is an independent customer review site • 47 customer reviews to date • 36 “5 star” ratings, none below 4 • Better than any competitor 10

  10. Challenges going forward How to overcome barriers: • Consistantly higher quality • Exceed service expectations • Incentivize new habits 11

  11. Huge potential 12

  12. Vores kunders mening om Yellowman…

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