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Applying Selling Techniques: The Coca-Cola Company

Applying Selling Techniques: The Coca-Cola Company. Product Development. The Coke company have a wide range of products including. Product Promotion- Advertising. Product Promotion - Sponsorship. Product Promotion – Multiple Outlets. Product Promotion –Web Page.

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Applying Selling Techniques: The Coca-Cola Company

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  1. Applying Selling Techniques:The Coca-Cola Company

  2. Product Development • The Coke company have a wide range of products including

  3. Product Promotion- Advertising

  4. Product Promotion - Sponsorship

  5. Product Promotion – Multiple Outlets

  6. Product Promotion –Web Page • http://www.coca-cola.com.au/csol/

  7. Product niche focus • Targeted promotion strategies eg SMS messaging to 18-30 yr old generation

  8. Product Differentiation • Product features – different bottles, cans, cups, etc

  9. Product Differentiation • Recognised brand name, symbol, logo and colour

  10. Product pricing • Reduces prices for specific promotional activities and supermarket sales

  11. Product Enhancement • Different coke products targeted at specific market eg Classic Coke vs. Caffeine Free Coke

  12. Product Enhancement • Improved packaging

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