270 likes | 286 Views
Altarum Institute Policy Roundtable Cosponsored by the National WIC Association. Can WIC Play a Role in Stemming the Childhood Obesity Epidemic?. How Can WIC Work with Other Programs Such as SNAP-Ed and Overcome Barriers to Collaboration to Help Prevent Obesity?. Susan B. Foerster, MPH, RD
E N D
Altarum Institute Policy RoundtableCosponsored by the National WIC Association Can WIC Play a Role in Stemming the Childhood Obesity Epidemic?
How Can WIC Work with Other Programs Such as SNAP-Ed and Overcome Barriers to Collaboration to Help Prevent Obesity? Susan B. Foerster, MPH, RD Network for a Healthy California California Department of Public Health
The experience and opinions that follow are those of the presenter. There are no financial disclosures to report. Supplemental Nutrition Assistance (SNAP) is still called Food Stamps in California. SNAP-Ed used to be known as FSNE, Food Stamp Nutrition Education. DISCLAIMERS
WIC and SNAP-Ed Have Common Missions and Overlapping Audiences
A Perfect Complement to Achieve Real Change for Needy Families
So Far, What Collaborations Have Been Easiest for WIC and SNAP-Ed in California?
Regional Networks in Media Markets Provide Campaigns, Collaboration Among Diverse Partners
Federally-Certified Community Clinics Already Marry WIC, SNAP-Ed and Food Stamp Outreach
Network Retail Campaign Adds Power in the Business Sector -- Tools for Retailers • Retailer Fruit and Vegetable Marketing Kit • Produce Handling Guide • Produce Quick Tips
Network Retail Program Adds Power with Business – In-Store Nut Ed • Food Demonstration Training Kit • Store Tour Guide • Produce Marketing Association online training
Network Retail Program Adds Power with Business – In-Store Merchandising • Seasonal Signage • Newsletters • Cross Promotional Wobblers • Spinning Kiosk/Recipe Card Holder
Network Retail Program Adds Power with Business – Active Promotions In-Store • Food Demonstrations • Store Tours • Fruit and Veggie Fest
Network Retail Program Adds Power with Business -- Strong Industry Partnerships • Participation in Produce Industry Networking Events • Placing Ads in Produce Industry Periodicals • Creating Innovative Produce Marketing Opportunities • Partnership with Fruits & Veggies—More Matters ™ and National FV Alliance at CDC
FNS-Required “SNAP” (State Nutrition Action Plan) • SNAP--WIC coordinates Network, Food Stamps, UC-FSNEP, CDE, and CDFA state plan for FNS • County Nutrition Action Partnerships– WIC and Network help local health departments convene counterpart coalitions of FNS categorical programs
Impact: Kids Ate More FV as Network Grew, but Children’s Media Made the Difference
Impact: Adult FV Increased for Network-Targeted Ethnic Groups Sample weighted to the 2000 U.S. Census: N (White)=13,013,000, N (Hispanic)=6,896,000 N (African American)=1,632,000, N (Asian/Other)=3,177,000.
Impact: Adult FV Increased for Network-Targeted FSP and Income Groups Sample weighted to the 2000 U.S. Census: N(<$15,000)=11,602,000, N($15,000-24,999)=4,130,000, N($25,000-34,999)=3,039,000, N($35,000-49,999)=2,917,000, N(>$50,000)=4,795,000.
What Are More Opportunities? • Worksite wellness (Fit Business Kit) • Child Care (800 + sites) • Media for kids as well as parents • State and policy change for communities that our families live in
SNAP-Ed Policy Levers Needed so SNAP-Ed and WIC Can Do Even More • Obesity: Remove limits on range of PA interventions • Hunger: Ask SNAP-Ed to help increase participation in all nutrition assistance entitlement programs • Access to healthy food: Leverage WIC and SNAP business relationships, raise EBT standards, build on multiple Let’s Move! farm and ag initiatives • Synergy: Require strong coordination and comprehensive, public health approaches in SNAP-Ed Guidance, such as those from ARRA
Thank You! Susan.Foerster@cdph.ca.gov (916) 449-5385 www.networkforahealthycalifornia.net www.cachampionsforchange.net