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Altarum Institute Policy Roundtable Cosponsored by the National WIC Association

Altarum Institute Policy Roundtable Cosponsored by the National WIC Association. Can WIC Play a Role in Stemming the Childhood Obesity Epidemic?. How Can WIC Work with Other Programs Such as SNAP-Ed and Overcome Barriers to Collaboration to Help Prevent Obesity?. Susan B. Foerster, MPH, RD

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Altarum Institute Policy Roundtable Cosponsored by the National WIC Association

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  1. Altarum Institute Policy RoundtableCosponsored by the National WIC Association Can WIC Play a Role in Stemming the Childhood Obesity Epidemic?

  2. How Can WIC Work with Other Programs Such as SNAP-Ed and Overcome Barriers to Collaboration to Help Prevent Obesity? Susan B. Foerster, MPH, RD Network for a Healthy California California Department of Public Health

  3. The experience and opinions that follow are those of the presenter. There are no financial disclosures to report. Supplemental Nutrition Assistance (SNAP) is still called Food Stamps in California. SNAP-Ed used to be known as FSNE, Food Stamp Nutrition Education. DISCLAIMERS

  4. WIC and SNAP-Ed Have Common Missions and Overlapping Audiences

  5. A Perfect Complement to Achieve Real Change for Needy Families

  6. So Far, What Collaborations Have Been Easiest for WIC and SNAP-Ed in California?

  7. We Think “Social Ecological”

  8. Brand Architecture Works Too

  9. Food Stamps Is a Food Security Platform for Entire Families

  10. F-SORK Also Is Used by WIC Clinics to Promote Food Stamps

  11. Media-TV, Radio, Outdoor, Websites English and Spanish

  12. Regional Networks in Media Markets Provide Campaigns, Collaboration Among Diverse Partners

  13. Federally-Certified Community Clinics Already Marry WIC, SNAP-Ed and Food Stamp Outreach

  14. Network Retail Campaign Adds Power in the Business Sector -- Tools for Retailers • Retailer Fruit and Vegetable Marketing Kit • Produce Handling Guide • Produce Quick Tips

  15. Network Retail Program Adds Power with Business – In-Store Nut Ed • Food Demonstration Training Kit • Store Tour Guide • Produce Marketing Association online training

  16. Network Retail Program Adds Power with Business – In-Store Merchandising • Seasonal Signage • Newsletters • Cross Promotional Wobblers • Spinning Kiosk/Recipe Card Holder

  17. Network Retail Program Adds Power with Business – Active Promotions In-Store • Food Demonstrations • Store Tours • Fruit and Veggie Fest

  18. Network Retail Program Adds Power with Business -- Strong Industry Partnerships • Participation in Produce Industry Networking Events • Placing Ads in Produce Industry Periodicals • Creating Innovative Produce Marketing Opportunities • Partnership with Fruits & Veggies—More Matters ™ and National FV Alliance at CDC

  19. FNS-Required “SNAP” (State Nutrition Action Plan) • SNAP--WIC coordinates Network, Food Stamps, UC-FSNEP, CDE, and CDFA state plan for FNS • County Nutrition Action Partnerships– WIC and Network help local health departments convene counterpart coalitions of FNS categorical programs

  20. So, What Impact Has SNAP-Ed Had In California?

  21. Impact: Kids Ate More FV as Network Grew, but Children’s Media Made the Difference

  22. Impact: Adult FV Increased for Network-Targeted Ethnic Groups Sample weighted to the 2000 U.S. Census: N (White)=13,013,000, N (Hispanic)=6,896,000 N (African American)=1,632,000, N (Asian/Other)=3,177,000.

  23. Impact: Adult FV Increased for Network-Targeted FSP and Income Groups Sample weighted to the 2000 U.S. Census: N(<$15,000)=11,602,000, N($15,000-24,999)=4,130,000, N($25,000-34,999)=3,039,000, N($35,000-49,999)=2,917,000, N(>$50,000)=4,795,000.

  24. What Are More Opportunities? • Worksite wellness (Fit Business Kit) • Child Care (800 + sites) • Media for kids as well as parents • State and policy change for communities that our families live in

  25. What Happens When the CDC Parameters Are Added as Per ARRA?

  26. SNAP-Ed Policy Levers Needed so SNAP-Ed and WIC Can Do Even More • Obesity: Remove limits on range of PA interventions • Hunger: Ask SNAP-Ed to help increase participation in all nutrition assistance entitlement programs • Access to healthy food: Leverage WIC and SNAP business relationships, raise EBT standards, build on multiple Let’s Move! farm and ag initiatives • Synergy: Require strong coordination and comprehensive, public health approaches in SNAP-Ed Guidance, such as those from ARRA

  27. Thank You! Susan.Foerster@cdph.ca.gov (916) 449-5385 www.networkforahealthycalifornia.net www.cachampionsforchange.net

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