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THEVIEW HOLIC Black Box proposals. Marketing objectives. 3. Companies and Products. 1. Company Overview Company History Business Area Product Introduction. Marketing objectives. Environmental Analysis. 2. Future plans. 4. Future plans.
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THEVIEW HOLIC Black Box proposals
Marketing objectives 3 Companies and Products 1 • Company Overview Company History Business Area Product Introduction • Marketing objectives Environmental Analysis 2 Future plans 4 Future plans • Market analysis Customer Analysis Competitors
Companies and Products • Company Overview • Company History • Business Area • Product Introduction
1-1 Company Overview World View. Co., ltd. May 10, 2010 J. H . lee Car rear view camera, black box http://world-view.co.kr Date of Establishment Representative For Business Website Company Name
1-2 Company History world view.Co., Ltd. established Rear View Camera CMOS, CCD production.TG Sambo and domestic distribution and sale of the factory distributorVGA 2CH Black Box EZ-100 development and launch 05M 05M 07M 12M 2010. 2012. 2013. HD + VGA black box under developmentBLACK HOLE Black Box releasedTHE VIEW created its own brand and CE, FCC certification. 01M 05M 09M 11M 02M 03M 07M 08M THE VIEW HOLIC mass production, ㈜ hyubayiron delivery.SECOM auto Korea (Philippines) Product FactoryInstitute recognized and established.United States, Canada, Russia, and export plans
1-3 Business Area CMOSCar Rear View Camera CCD Car Rear View Camera Local distributor for sale WORLD VIEW CO., LTD. Car black box business promotion HD Black Box 2CHTHE VIEW production VGA Black Box 2CH EZ-100 production
Marketing objectives 3 Companies and Products 1 • Company Overview Company History Business Area Product Introduction • Marketing objectives Environmental Analysis 2 Future plans 4 Future plans • Market analysis Customer Analysis Competitors
1-4 Features MICRO SD memory expansion and recruitment for easy moving ! World View CO., LTD of the THEVIEW HOLICBy employing an external MICRO SD memory when checking images,Black-box without having to remove it from the car, but by separating the memoryVideo can be found easily.In addition to the large amount of memory because it can be easily replacedIf necessary, it is convenient to expand the memory capacity.
1-4 Features 1280 X 720 의 HD resolution support! MODEL : W2 HD (1280 X 720) Front VGA (640 X 480) Front
1-4 Features FRONT/REAR Angle 130’
1-4 Features Front, Rear recorded without omission
1-4 Features Through a dedicated PC VIEWER Forward / backward video you can see.
1-4 Features Support external GPS function Google Maps
2. Environmental Analysis • Market analysis • Customer Analysis • Competitors Industry Analysis
Black box car insurance fraud and crime from the blind spot, which can ensure the safety of the people as the role is CCTV. • The city in July 2013 and was mandated taxi in September 2014 the U.S. government to promote legislation that would mandate, and thus in the black box in the domestic as well as international recognition of the importance of expanding the mandate that mounting is shown. Society and Culture • 지역 총판을 통한 물품 공급으로 총판위주의 판매. • 온라인 판매 사이트 등록 및 판매. • 홈쇼핑 등록 및 판매 . • 택시,버스,화물차 조합등 특수목적차량의 장착을 위한 판매. Distribution environment 2-1 Environmental Analysis - market analysis
The type of customer • Preferred brand-brand products, mainly famous choose • Product design and performance-design report directly compare and decide (on-line) • Product durability - Internet cafes or through group buying. (See full purchase your comments) • New vehicles equipped with factory-fitted if the service request. THE VIEW HOLIC Types of domestic consumers • New car purchase new car when fitted to receive the goods. • Purchase by design. • Use your existing VGA model EZ-100 and purchase rewards. (If you want a consumer trade) • Groups such as the black box purchase through Internet cafes. 2-2 Environmental Analysis - Customer Analysis
Brand specialty stores • The overall black-box company branding in online and offline advertising and marketing. • The country where the black box of about 80 companies being investigated, but where the actual manufacturing of the double- Where about 10 are identified, other companies and the OEM way, branding and sales of revenue. • World View CO., LTD is not a brand specialty stores, company specializing in the export and domestic market its brand in THEVIEW Steady sales, A / S and a thorough follow-up of companies that raise awareness. Overseas markets • Than the value of the brand in the overseas market, the durability of the more important items that can be seen. • Chinese products in overseas markets, but they occupy much sold on the market, the product is durable, does not favor off. • THE VIEW priority to the development of new products to overseas markets than to enhanced durability of • the product in the domestic market naturally been recognized "a strong black box" to get a reputation is targeting the overseas market. 2-3 Environmental Analysis - Competitor Analysis
3. Marketing Goals • Marketing Goals
Maintaining existing distributors and create new dealer 3-1. Marketing Goals World View CO,. Ltd. Image forming THE VIEW increase awareness of the product Of black box currently on the market as a strategy for companies that sell online and offline companies that are selling strategyTwo types of companies can be divided intoWorld View is now insist on offline sales.Online advertising effectiveness from the sale to reduce the distribution margin get closer to the consumer a good price, but why not sell online yet consumers are familiar with the behavior of the black box of the consumer equipped with not much of a problem with reality after purchase online, and then disposed of the selling price to the image of low product loss due to concerns such asExported to all over the world, and the world view of the domestic market and offline sales, "a thorough follow-up Companies", "Durable Good Product" is dedicated to raise awareness.
4. Future plans • Future plans
THE VIEW Future plans 4-1. Future plans • Domestic sales and distribution network steadily rising expectations by building awareness THE VIEW. • 2. Due to export "export enterprise" corporate image formation . • 3. THE VIEW HOLIC raise awareness to maximize sales of future development and launch of new products.