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Building a Healthier Chicago. http://www.healthierchicago.org. Building a Healthier Chicago. VISION Integrated, effective and sustained community-wide partnerships for health promotion that can be replicated nationwide.
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Building a Healthier Chicago http://www.healthierchicago.org
Building a Healthier Chicago VISION Integrated, effective and sustained community-wide partnerships for health promotion that can be replicated nationwide
“It is unreasonable to expect that people will change their behavior easily when so many forces in the social, cultural, and physical environment conspire against such change” Institute of Medicine, 2003
The Current Situation • The United States has the highest GNP in the world • The US spends nearly half of all health care dollars spent in the world • Life expectancy in the US is one of the lowest of industrialized countries, behind Jordan and Slovenia • Infant mortality? • We are 31st! • Cuba, Slovenia and Estonia do better!
Building a Healthier Chicago • Our focus: • Broadly, supporting our partners in: • Improved activity levels • Improved healthy eating • Prevention, detection and control of hypertension • DEVELOPING SYNERGY!
Building a Healthier Chicago Policy Nutrition Hypertension Physical Activity Homes Communities Schools Healthcare Facilities Work Sites Faith-Based Orgs. Young Adults Children 50+ Neonates/ Infants Adults Modified from Pearson TA et al. Scand J Public Health. 2001; 2.
Building a Healthier Chicago • Advisory Councils • Federal - WellFeds • Physician Leadership • CEO • Chamber Leadership
Building a Healthier Chicago CEO Advisory Council Co-Chairs: Jerry Roper, President and CEO Chicagoland Chamber of Commerce Jim Tyree, CEO, Miserow Financial, Board Chair, Chicagoland Chamber of Commerce Tom Wiffler, CEO, United Healthcare of Illinois Bob Parkinson, Chair, CEO and President, Baxter International Kathryn Hayley, CEO AON Consulting Worldwide Greg Brown, President & Co-CEO, Motorola Scott Serota, CEO Blue Cross Blue Shield Association Karen Atwood, CEO Blue Cross Blue Shield of Illinois Pam Mikulec, CEO BrandCache Miles White, CEO Abbott Laboratories
Building a Healthier Chicago Physician Advisory Council • Doriane Miller, MDNational Program Director, New Health Partnerships Associate Division Chief for General Internal Medicine, Stroger Hospital of Cook County • Lynda H. Powell, PhDChair, Department of Preventive Medicine, Rush University School of Medicine • Steven Rothschild, MD, MPHAssociate Professor, Department of Preventive Medicine, Rush University School of Medicine • Melissa Simon, MD, MPH Assistant Professor, Department of Obstetrics and Gynecology, Feinberg School of Medicine, Northwestern University • Eric Whitaker, MD, MPHExecutive Vice President for Strategic Affiliations University of Chicago Hospitals
Building a Healthier Chicago Physician Advisory Council • Hugo Alvarez, MDMedical Director, Access Community Health Network • Michael Diamond, MAPresident, World Resources Chicago • Joshua Evans, MD-MPH Candidate 2009 (student member) Feinberg School of Medicine, Northwestern University • Margaret Gadon, MD, MPH, FACP (currently working in Ethiopia) • James Galloway, MD, FACP, FACC, FAHA Assistant Surgeon General, Regional Health Administrator, US Public Health Service
Building a Healthier Chicago Physician Advisory Council • Allen Goldberg, MD, MBA, Master FCCP The CHEST Foundation • Joseph HarringtonAssistant Commissioner, Chicago Department of Public Health • Lawrence Haspel, MDSenior Vice President, Metropolitan Chicago Healthcare Council • Mary Lukancic, MDAssociate Clinical Coordinator, Illinois Foundation for Quality Health Care • William McDade, MD, PhDAssociate Dean, Multicultural Affairs, University of Chicago Pritzker School of Medicine, President, Chicago Medical Society
Building a Healthier Chicago Physician Advisory Council • Quentin Young, MD Chairman, Board of Directors Health and Medicine Policy Research Group • Sonja Boone, MDDirector of Physician Health and Health Care Disparities, Division of Medicine & Public Health American Medical Association • Suzen M. Moeller, PhDSenior Scientist, Nutrition Policy and Health Promotion, Division of Medicine & Public Health American Medical Association • Amber L. Ryan, MEd Project Coordinator, Building A Healthier Chicago Division of Medicine & Public Health American Medical Association
Building a Healthier Chicago • Our Most Active Working Groups/Committees: • Student Wellness Initiative • Worksite Wellness • Restaurant Initiative – Fit City Chicago • Community Outreach & Support – Austin • Agribusiness • School Nutrition • Metrics • National Modeling
Building a Healthier Chicago • Our Most Active Working Groups/Committees: • Student Wellness Initiative • Worksite Wellness • Restaurant Initiative – Fit City Chicago • Community Outreach & Support – Austin • Agribusiness • School Nutrition • Metrics • National Modeling
Building a Healthier Chicago • Our Most Active Working Groups/Committees: • Student Wellness Initiative • Worksite Wellness • Restaurant Initiative – Fit City Chicago • Community Outreach & Support – Austin • Agribusiness • School Nutrition • Metrics • National Modeling
Building a Healthier Chicago • Our Most Active Working Groups/Committees: • Student Wellness Initiative • Worksite Wellness • Restaurant Initiative – Fit City Chicago • Community Outreach & Support – Austin • Agribusiness • School Nutrition • Metrics • National Modeling
Building a Healthier Chicago • The BHC Restaurant Initiative • Opportunities for private sector to take the lead and move forward in a positive light to improve the meals of America • “Healthy Foods that Taste Great”
F.I.T. City: Chicago! • Goal: • To increase offerings of Fresh, • Innovative and Tasty options that are: • Well Portioned • Healthfully Balanced • Nutrient Rich • Lower in calories, fat and sodium • DELICIOUS & CRAVEABLE
F.I.T. City Media Campaign Messages: • Restaurants are the Cornerstone of Communities • The appeal of in-season, fresh and flavorful • foods • Healthier eating can be good tasting, fun, • socially desirable • Celebrate local restaurants, chefs and food • communities • Innovation Contest that capitalizes on food • trends and flavors, rewards use of regional, in • season, fresh foods and ingredients
Identify Chicago eateries that are already providing healthier menu options and/or are engaged in wellness efforts F.I.T. City Objective One:
F.I.T. City Tool Kit • Positions offering healthier plates as profitable • and good for business • Gives plan, strategies and recipes for tasty • healthier plates and portions that are feasible, • doable and profitable • Equips restaurants with appealing language for • communicating the F.I.T. City message • Includes programs for restaurant employee health • Provides innovative ways to show nutrition • information of the menu items and showcase • healthy plates/portions
F.I.T City: Chicago Tactical Steps • Restaurant Summit • Top Chef Advisory Board • Culinary School/Emerging Chef Coalition
Building a Healthier Chicago • Our Most Active Working Groups/Committees: • Student Wellness Initiative • Worksite Wellness • Restaurant Initiative – Fit City Chicago • Community Outreach & Support – Austin • Agribusiness • School Nutrition • Metrics • National Modeling
Building a Healthier Chicago BHC Focus Community: Chicagoland’s Austin neighborhood www.HealthierChicago.org
BHC Austin Focus Community • The Focus Community Initiative is based on BHC stakeholder feedback Goals: • Provide support for existing organizations in Austin with missions of healthier lifestyles • Bring more attention and resources to address the needs of Austin citizens • Utilize collaborative BHC stakeholders
BHC Austin Focus Community Most densely populated community in Chicago (118,000+ residents) 89.7% African American 54% Female/46%Male 27,852 families living below the poverty line Median household income: $33,000 44.2% of population under 25-yrs-old Closing of only High School in June 2007 No chain supermarket ***Source: 2000 Census data
Developing Collaborations • 100 Black Men of Chicago • AARP • American Diabetes Association • Business Community • Austin Chamber of Commerce • Community-based Agribusiness • Loretto Hospital • National Kidney Foundation of Illinois • Student Health Force at Michele Clark High School • PCC AmeriCorps • Westside Health Authority • YMCA of Metropolitan Chicago
Building a Healthier Chicago • Our Most Active Working Groups/Committees: • Student Wellness Initiative • Worksite Wellness • Restaurant Initiative – Fit City Chicago • Community Outreach & Support – Austin • Agribusiness • School Nutrition • Metrics • National Modeling
Building a Healthier Chicago • Economically Sustainable Urban Agribusiness • Addressing Food Deserts
Building a Healthier Chicago Partnership CHALLENGE Price produce so income doesn’t prevent good nutrition SOLUTION U of I Extension farming donates thousands of pounds of produce
Building a Healthier Chicago Strategy • Develop and maintain a system of food supply, distribution, markets and access • Engage growing and markets where people live, work, play, pray and learn – create • social, educational, fun & cool places
Building a Healthier Chicago Economics • Develop working food desert model solution • that is effective and self sustaining • Austin Agribusiness • Generate new revenues from produce sales • Create new jobs • Teach new job skills
Building a Healthier Chicago • Plan • Realistically provide access to healthy • eating choices by creating… • close • safe • clean • fun • social • affordable • …places to purchase healthy food
Building a Healthier Chicago • Growing • Engage local efforts in gardening to • produce food • Engage raised bed, pocket, rooftop, • back yard and greenhouse gardening • Recruit new sites with Earthbox® safe • growing environment
Building a Healthier Chicago • Markets • Recruit new market sites: residential, • worksites, community center, faith • based communities and schools • Recruit for market programs like • cooking classes and nutrition
Building a Healthier Chicago • Our Most Active Working Groups/Committees: • Student Wellness Initiative • Worksite Wellness • Restaurant Initiative – Fit City Chicago • Community Outreach & Support – Austin • Agribusiness • School Nutrition • Metrics • National Modeling
Building a Healthier Chicago • School Nutrition • BHC Forum on Improving Access to Healthy Foods in School – January 20, 2010 • Developing Plans with Chicagoland Chamber of Commerce
Building a Healthier Chicago • Our Most Active Working Groups/Committees: • Student Wellness Initiative • Worksite Wellness • Restaurant Initiative – Fit City Chicago • Community Outreach & Support – Austin • Agribusiness • School Nutrition • Metrics • National Modeling
Building a Healthier Chicago • Metrics • Active Metrics Committee • Collaborations underway with: • Microsoft, Best Buy, Accenture, BC/BS IL, CLOCC • JPMorganChase • Gallup • United Way • Others
Building a Healthier Chicago • Our Most Active Working Groups/Committees: • Student Wellness Initiative • Worksite Wellness • Restaurant Initiative – Fit City Chicago • Community Outreach & Support – Austin • Agribusiness • School Nutrition • Metrics • National Modeling
Building a Healthier Chicago • Other Current Initiatives: • Building Healthy Communities Model • Kansas City – Building a Healthier Heartland • NYC • Washington, DC • Philadelphia • LA • St Louis
The Social Ecological Model • We must • “ignite and build a social movement” • at private, public and policy levels in order to change broad scale social norms and create a social envionment supportive of health. Sorenson G et al. Ann Rev Public Health; 1998.19:379-416
Building a Healthier Chicago http://www.healthierchicago.org