1 / 40

Converging Technologies: The Perfect Storm Joanne Jacobs Social Media Consultant

Converging Technologies: The Perfect Storm Joanne Jacobs Social Media Consultant NATO 24/7: Defining a Digital Media Strategy 1 March 2011, Belgium. Image source: http://www.flickr.com/photos/ooocha/2705333658 /. Scope of the presentation. Convergence: variations and scope

dior
Download Presentation

Converging Technologies: The Perfect Storm Joanne Jacobs Social Media Consultant

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. NATO 24/7 Defining a Digital Media Strategy, March 2011 Converging Technologies: The Perfect Storm Joanne Jacobs Social Media Consultant NATO 24/7: Defining a Digital Media Strategy 1 March 2011, Belgium Image source: http://www.flickr.com/photos/ooocha/2705333658 /

  2. NATO 24/7 Defining a Digital Media Strategy, March 2011 Scope of the presentation • Convergence: variations and scope • State of the Network: technologies, infrastructure and content trends • Capitalization on emergent technologies • Strategy development • Questions

  3. NATO 24/7 Defining a Digital Media Strategy, March 2011 WHAT’S CONVERGING?

  4. Convergence • Wired vs wireless • Private vs public • Entertainment vs information • Government controlled vs control resistant • Individual vs collaborative media consumption • Unique media product vs multiple media product consumption Image source: http://www.flickr.com/photos/pagedooley/3032068934/ NATO 24/7 Defining a Digital Media Strategy, March 2011

  5. NATO 24/7 Defining a Digital Media Strategy, March 2011 Wired v Wireless Image source: http://www.flickr.com/photos/garryknight/4844271836/ Image source: http://www.flickr.com/photos/thristian/141645528/

  6. NATO 24/7 Defining a Digital Media Strategy, March 2011 Private v Public TRADITIONALLY PUBLIC OR PRIVATE MONOPOLY TRADITIONALLY PRIVATE TRADITIONAL MIX OF PUBLIC AND PRIVATE PRIVATISED & REGULATED INCREASING PAY PER VIEW CONTENT INCREASINGLY CONCENTRATED

  7. NATO 24/7 Defining a Digital Media Strategy, March 2011 Entertainment v Information Image source: http://www.flickr.com/photos/kevin-prichard/2562090457/ Image source: http://www.flickr.com/photos/el3enawe/328141697/

  8. NATO 24/7 Defining a Digital Media Strategy, March 2011 Govt Control v Control Resistance Image source: Wikimedia Commons

  9. NATO 24/7 Defining a Digital Media Strategy, March 2011 Individual v Collaboration Image source: http://www.flickr.com/photos/meddygarnet/4182588486/ Image source: http://www.flickr.com/photos/makelessnoise/2827958609/

  10. NATO 24/7 Defining a Digital Media Strategy, March 2011 Focused view v Multitasking Image source: http://www.flickr.com/photos/johannesfreund/2320330661/ Image source: http://www.flickr.com/photos/rhodes/2591964489/

  11. Convergence: Implications • Increasing oligopolisation of communications and content industries • Decreasing means of state or diplomatic control • Increasing appetite for variety and portability of content consumption • Rise of social media for business and personal communication Image source: http://www.flickr.com/photos/stvheld/4463862500/ NATO 24/7 Defining a Digital Media Strategy, March 2011

  12. NATO 24/7 Defining a Digital Media Strategy, March 2011 STATE OF THE NETWORK

  13. State of the Network: Users • 1.2 billion internet users in the world at 30 June 2010 – 28.7% of world population (Internet World Stats) • 22% of all time spent online is in social networks (Nielsen) • Fastest growing user group of social media are seniors (Pew Internet) • Facebook most visited site online in 2010 (Experian Hitwise) Image source: http://www.flickr.com/photos/liebedich/3679711527/ NATO 24/7 Defining a Digital Media Strategy, March 2011

  14. NATO 24/7 Defining a Digital Media Strategy, March 2011 State of the Blogosphere SOURCE: Technorati State of the Blogosphere Report, November 2010 http://technorati.com/blogging/article/state-of-the-blogosphere-2010-introduction/

  15. NATO 24/7 Defining a Digital Media Strategy, March 2011 State of the Twittersphere SOURCE: Twitter stats for 2010, Sysomos: http://www.sysomos.com/insidetwitter/twitter-stats-2010/

  16. NATO 24/7 Defining a Digital Media Strategy, March 2011 Facebook by country SOURCE: Top countries on Facebook, August 2010:http://royal.pingdom.com/2010/08/12/the-top-countries-on-facebook-chart/

  17. NATO 24/7 Defining a Digital Media Strategy, March 2011 Facebook as a country SOURCE: Brian Solis, Facebook Connects 500 Million people, July 2010http://www.briansolis.com/2010/07/facebook-connects-500-million-people-defining-a-new-era-of-digital-society/

  18. NATO 24/7 Defining a Digital Media Strategy, March 2011 State of the Network: Users (Mobile) • Mobile social networking has grown at least 10% globally in past year (TNS Worldwide, Comscore) • 80% of western world and 20% of developing world will have smartphones by 2014 (Gartner) • Social media to become more popular use of mobile than voice and SMS by 2015 (mobileSQUARED) • Mobile app store revenues will hit US$15billion in 2011 (Gartner via Techcrunch)

  19. State of the Network: Infrastructure • 10 times mobile network bandwidth increase for 2011 (IDC) • SONET/Synchronous Digital Hierarchy technology with virtual concatenation (VCAT) and link capacity adjustment (LCAS) as standard communications protocol for wired networks (replacing PDH) • Satellite technology increasingly being used when wired and mobile networks disrupted (Eg: Iran, Egypt) Image source: http://www.flickr.com/photos/mrpbps/5225685355/ NATO 24/7 Defining a Digital Media Strategy, March 2011

  20. NATO 24/7 Defining a Digital Media Strategy, March 2011 Smartphone adoption SOURCE: ComScore Mobile Year in Review 2010http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Mobile_Year_in_Review

  21. NATO 24/7 Defining a Digital Media Strategy, March 2011 Egypt internet access SOURCE: Arbor Networks tracking of Egypt internet traffic, January 27, 2011: http://farm6.static.flickr.com/5291/5395027368_7d97b74c0b_b.jpg

  22. NATO 24/7 Defining a Digital Media Strategy, March 2011 Satellite infrastructure • Satellite internet can bypass government controls on internet access • Variation 1: portable satellite internet (modem based) • EG: INMARSAT’s BGAN • High cost investment and connection charges (av 256K download) • Variation 2: satellite phone internet access • EG: Iridium • Slow connection (av. 9K download, @ $5/Mb) • Currently >2000 satellites orbiting planet of which at least 500 operational. Image source: http://www.flickr.com/photos/watchsmart/2058892578/

  23. State of the Network: Security • CONCERN: Approaching ubiquitous wireless access • CONCERN: Low uptake of security software on mobile and networked entertainment devices • IMPROVED: Storage and backups • IMPROVED: Tracking and data accuracy Image source: http://www.flickr.com/photos/mrpbps/5226283926/ NATO 24/7 Defining a Digital Media Strategy, March 2011

  24. State of the Network: Content • Content being created for multiple access channels • Social media being used for immediacy or as an archive • Increasing opportunity to share content creation and indexing with public/consumers • Traditional content sources resistant to shared publishing Image source: http://www.flickr.com/photos/springfieldhomer/4643181526/ NATO 24/7 Defining a Digital Media Strategy, March 2011

  25. NATO 24/7 Defining a Digital Media Strategy, March 2011 EMERGENT TECHNOLOGIES

  26. Emergent Technologies • Mobile phone based augmented reality • Geolocation and location based services • 3D, immersive environments and ‘gamification’ • Real time services (translation, content access and sharing, reputation assessment) • Anonymizing architecture and private networks Image source: http://www.flickr.com/photos/neilspicys/2349764000/ NATO 24/7 Defining a Digital Media Strategy, March 2011

  27. Researching Emergent Tech • Online media: Slashdot, Mashable, Read Write Web, Boing Boing, Gizmodo, Engadget • Social Bookmarks: Digg (Technology), Reddit, Delicious, Stumbleupon keyword searches • Social media monitoring (see over) Image source: http://www.flickr.com/photos/danrandom/97980185/ NATO 24/7 Defining a Digital Media Strategy, March 2011

  28. NATO 24/7 Defining a Digital Media Strategy, March 2011 Social media monitoring • Free keyword monitoring tools: • Socialoomph • Blogpulse • Tinker • Surchur • Keotag • Boardtracker • Socialmention • Research.ly • … many more Image source: http://commons.wikimedia.org/wiki/File:Social_Media_optimization.jpg

  29. NATO 24/7 Defining a Digital Media Strategy, March 2011 User/list monitoring • Users often as, or more reliable than press and published sources • Blog search • Twitter list search • Twitter user search • RSS feeds from identified useful sources • REVIEW VALUE OFTEN Image source: http://commons.wikimedia.org/wiki/File:Vacker-i-storm.jpg

  30. Evaluating Technologies • Need to consider: • Opportunities, not practice • Listening, not speaking • Green light, not red light regulation • Integration with current practice in content consumption/application adoption • Bandwidth consumption and redundant systems • Price AND cost of use Image source: http://commons.wikimedia.org/wiki/File:Pulse_evaluation.JPG NATO 24/7 Defining a Digital Media Strategy, March 2011

  31. Capitalizing on Emergent Tech • Rise of social technologies has provided useful market research platform • Users willing to offer time to test/work with data • Mobile access highest adoption growth potential throughout the world • Anonymizing technologies should be considered in addition to data encryption for security. Image source: http://www.flickr.com/photos/hulagway/4010502408/ NATO 24/7 Defining a Digital Media Strategy, March 2011

  32. NATO 24/7 Defining a Digital Media Strategy, March 2011 COMMUNICATING DIPLOMACY

  33. NATO 24/7 Defining a Digital Media Strategy, March 2011 Public Service Communication Needs • Ensuring access • Intuitive information indexing • Regular updates • Listening for questions • Responding to questions in a timely fashion • Intelligence gathering and interpretation Image source: http://commons.wikimedia.org/wiki/File:Public_service.jpg

  34. NATO 24/7 Defining a Digital Media Strategy, March 2011 Crisis Management • Mobile and social technologies uniquely suited to crisis management • Social media networks can handle high number of server requests • Mobile technologies allow fast evidential sharing • Mirroring prevents wholescale shutdown Image source: http://commons.wikimedia.org/wiki/File:NATO_humanitarian_meals.jpg

  35. Crisis case studies (1) • CASE 1: Libya • Full shut down of internet • Google Speak2Tweet • Dial-up modem access • Satellite connectivity • Direct phone conversations from hospitals to mainstream media NATO 24/7 Defining a Digital Media Strategy, March 2011

  36. Crisis case studies (2) • CASE 2: Cyclone Yasi, Brisbane Floods • Widespread power interruptions • Mobile phones most common means of information access/ dissemination • Qld govt site unable to handle requests to site – reverts to twitter • Qld Police takes over and uses Twitter integrated with Facebook for updates NATO 24/7 Defining a Digital Media Strategy, March 2011

  37. Crisis case studies (3) • CASE 3: Wikileaks • Shut down of domain resulted in reinstatement of site in under 12 hours • Mirroring of (encrypted) content to over 1000 different sites • Networks of volunteer supporters/donors • Mainstream media supported crisis management NATO 24/7 Defining a Digital Media Strategy, March 2011

  38. Network, Communications Fragility • Digital divide still exists but is closing • Communications technology gateways still vulnerable • Unified, scalable and accessible protocols for communications providing more robust network • NATO have the opportunity to invest in robust infrastructure in more fragile areas to ensure ongoing success of missions Image source: http://www.flickr.com/photos/revdave/347411015/ NATO 24/7 Defining a Digital Media Strategy, March 2011

  39. Defining a Digital Strategy • Iterative approach more useful than 6-12 month diffusion strategy • Listening post strategy more useful than broadcast strategy • Access strategy more useful than content restriction strategy • Existing infrastructure more useful than building in-house networks/content streams • Minimum time workload requirement with emergent technologies more useful than maximum time or recommended total time Image source: http://www.flickr.com/photos/29968788@N00/4735595075 / NATO 24/7 Defining a Digital Media Strategy, March 2011

  40. Questions? Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Blog: http://joannejacobs.net/ Twitter: joannejacobs Skype: bgsbjj Skype-in: (+44) 0208 144 9348 Mob: (+44) 07948 318 298

More Related