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Perks of Email Marketing

The internet is everywhere, and with that comes a higher level of interaction between company and customer. With 91 percent of all online shoppers checking their email at least once a day, email marketing has become a useful tool for companies to communicate with their customers. In addition, 67 percent of customers voluntarily subscribe to a company’s email marketing campaigns with the promise of receiving promotional news and discounts, while 57 percent of customers say they are more likely to buy a product after receiving an email from a company.

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Perks of Email Marketing

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  1. “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” - Walt Disney

  2. Email marketing means different things to different people. Some see it as a critical communication link between consumers and the brands they trust and love; others see it as a thinly veiled and intrusive marketing tool. Either way, it depends on your marketing strategy. A good strategy can surely increase the return on investment. Not only this, you can also benefit from the following.

  3. Email Marketing is Very Cost-Effective • A great benefit of email is its versatility and low cost compared to traditional media such as brochures or direct mail. • Its far reach makes it accessible to just about any company. Whether you’re a small business owner or a fortune 500 company, you can enjoy the benefits of email marketing just the same.

  4. Email Marketing is Measurable Want to know who saw your ad in that popular magazine last week? Did those people take any action on it? • Because email is measurable, these are the kinds of things you can learn from your campaigns. • The popularity of email is due to the ability of marketers to learn from the metrics of their campaign and use that info to make improvements.

  5. Email can be Targeted • Email allows you to customize messages to distinct audiences and provide them offers that match their profiles. • In the end, subscribers get what they want and you gain better insight into what each segment responds to so that you can continue to deliver more relevant emails to their inbox.

  6. Email is Actionable and Shareable We’ve all heard the phrase, “Timing is everything.” Email is immediate, actionable and shareable. Offering promotions via email with a clear call to action have an incredible effect on revenue. • It allows you to reach old and new customers directly in a short time as it is easy to share. • Because of its immediacy, email can work wonders in quickly resolving issues during a situation that requires timely and critical communication.

  7. Did you know? • 95% of online customers use email. • 91% of customers reported checking their email at least once a day. • 67% of customers give their email addresses to companies to receive promotions and discounts. • 57% of customers say they are more apt to buy products after receiving an email.

  8. All the above factors indicate the efficiency of email marketing campaigns. Want to join the list of email marketers? Visit: http://www.direct-axis.net/email-marketing/to know more about email and internet marketing strategy.

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