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types of email marketing

Email Marketing is using emails to promote and sell your products or services to your customers. The customer is informed about the products or services, the latest trends in the markets, hot selling items, product launches, discount sales through these emails.

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types of email marketing

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  1. KPshopy Types of emailmarketing There can be many types of email marketingthat can be sent out and they can be broadly categorized into the followingthree Transactional Emails: Transactional emails like Order confirmation emails, shipping confirmation emails, Customer feedback emails form an important aspect in improving the customer's experience with the website. Their dispatch and timely action help in building a loyal customer base. These can be easily automated as well. Promotional Emails: Promotional emails for product launches, discounts, and other offers, promoting a sale, customer survey emails, celebrity events and so forth should be promptly sent out giving the customer clear directions for theevent. Newsletters telling stories of the brand also fall under this category and helpin KPshopy

  2. KPshopy • reaching out to customers helping them to relate to the brand in a more personal manner. Promotional emails also helping e-commerce growth inIndia. • Lifecycle Emails: Lifecycle emails though sent out to a small number of customers are very important because of the reason they are sent out for. Emails like Order abandonment emails, shopping cart cancellation emails, win back emails, Second Order emails should be carefully worded and delivered in a timely manner. These emails should help in winning a customer back and create brandloyalty. • How to Begin Building the Email List • The the first step to start your campaign is to build the email list. There are service providers who offer readymade lists of customers but market analysis has proved that is better to build your own list by following different methodslike: • Have a landing page on your website which encourages customers to enter their email address and stay up to date with the latest information on product launches, discounts, offers,events • Include an email sign up the form on your About us page and on your blogpage • Set up a pop-up form when a visitor is going away from yourwebsite • New marketers can think of including an offer or a contest and encourage visitors to leave their emailaddress • Encourage customers to leave their email address after their firstpurchase. KPshopy

  3. KPshopy Conclusion When an email campaign is performed properly, the benefits of email marketing will accrue to you quickly and in the long-term. Email can be a very powerful way to drive website traffic, generate sales, increase your reputation and even create new email leads. Email marketinginvolves sending a promotional email or an ad to a subscriber. Every email sent to potential customers can be considered as email marketing. Be careful, be respectful, be above board and of course, use the most professional copywriting techniques in the content of your email to grab and keeptheir attention. KPshopy

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