1 / 26

PPT DIGITAL MARKETING

There are many ways in the market to develop a strategy which not only optimizes but also is quite beneficial in promoting your website and business. Digital marketing is one of the finest and foolproof methods which helps your business flourish and gain new leads and conversions.<br><br>An effective digital marketing strategy is the main ingredient required for a successful business. To get the edge, the companies hire digital marketing experts from top-notch digital marketing institute in Laxmi Nagar, which help a company stand out in this cut-throat competition.

disha21
Download Presentation

PPT DIGITAL MARKETING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WHAT IS DIGITAL MARKETING? • Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.

  2. TYPES OF DIGITAL MARKETING • 1. SOCIAL MEDIA MARKETING • 2. E- MAIL MARKETING • 3. AFFILIATE MARKETING • 4.SEARCH ENGINE OPTIMIZATION • 5.VIRAL MARKETING • 6.SEARCH ENGINE MARKETING • 7.INFLUENCER MARKETING • 8. CONTENT MARKEING

  3. WHAT IS SEO ? • SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

  4. TYPES OF SEO 1. WHITE HAT SEO 2. BLACK HAT SEO 3. GREY HAT SEO

  5. WHAT IS WHITE HAT SEO? • Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google.

  6. WHAT IS BLACK HAT SEO? • Black hat SEO is the practice of going against search engine guidelines to manipulate SERPs (search engine results page) for higher rankings. Marketers found to be using black hat SEO methods can be issued Google penalties, be wiped from search engines or see metrics completely drop.

  7. WHAT IS GREY HAT SEO? • Grey hat SEO is the combination of SEO methods that go along with Google Webmaster Guidelines (white hat SEO) and those that violate them (black hat methods). For example, creating quality content (white hat) and buying backlinks to it (black hat).

  8. WHAT IS WEBSITE TRAFFIC ? • Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business effectiveness at attracting an audience.

  9. TYPES OF WEBSITE TRAFFIC ? • 1. ORGANIC WEB TRAFFIC • 2. DIRECT WEB TRAFFIC • 3. SOCIAL WEB TRAFFIC • 4. REFFIRAL WEB TRAFFIC

  10. WHAT IS ORGANIC WEB TRAFFIC ? • Organic traffic is defined as visitors coming from a search engine, such as Google or Bing, and is the primary channel that inbound marketing strives to increase.

  11. WHAT IS DIRECT WEB TRAFFIC ? • Direct traffic, also known as “dark traffic,” refers to visits to your website that don't have a defined source or referring site. The term can be misleading because it sounds like people are either typing in your website URL or coming to your site from a bookmark.

  12. WHAT IS SOCIAL WEB TRAFFIC ? • Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms. For example, a person who clicks on a tweet or a Facebook post and then arrives on your brand's website will be counted in your digital analytics reports as social traffic.

  13. WHAT IS REFFIRAL WEB TRAFFIC ? • Referral traffic is the segment of traffic that arrives on your website through another source, like through a link on another domain.

  14. OFF PAGE SEO • Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more. The goal of off-page SEO is to get search engines (and users) to see your site as more trustworthy and authoritative.

  15. TYPES OF OFF PAGE SEO • 1. DIRECTORY SUBMISSION • 2. CLASSIFIED SUBMISSION • 3. BLOG CREATION AND SUBMISSION • 4. BLOG COMMUNITY • 5. IMAGE OPTIMIZATION • 6.PROFILE SUBMISSION • 7. ARTICLE SUBMISSION • 8. PPT SUBMISSION • 9. PDF SUBMISSION • 10. SOCIAL BOOKMARKING • 11. PRESS RELEASE • 12. VIDEO SUBMISSION

  16. ON PAGE SEO • On page optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.

  17. TYPES OF ON PAGE SEO • 1. HEADER TAGS • 2. TITLE TAGS • 3. CONTENT OPTIMISATION • 4. IMAGE ALT TAGS • 5.W3C HTML & CSS CODING ERRORS • 6. INTERNAL LINKS • 7. KEWORD SELECTION • 8. META DESCRIPTION

  18. WHAT IS GOOGLE BOTS ? • The Google bot is Google's crawler, which collects documents from the Internet and compiles them for the index and provides them later for the Google search. It collects documents through an automated process, which operates much like a web browser.

  19. WHAT IS CRAWLING ? • Crawling is the discovery process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content. 

  20. WHAT IS INDEXING ? • Indexing is the process of categorisinginformation that results from crawling and allows sites to be found by search engines. But, before indexing, your page must be crawlable. Indexing is possible. At the most basic level, Google's algorithms will look up your search terms in the index to find relevant pages for you.

  21. WHAT IS BACKLINK ? • Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent another website's traffic coming to your own site. The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing.

  22. WHAT IS DOMAIN AUTHORITY ? • Domain Authority is a search engine ranking score that gives a measure of how successful a site is when it comes to search engine results. It was created by software development company Moz, and gives an overview of likely search engine performance.

  23. WHAT IS PAGE AUTHORITY ? • Page authority, in search engine optimization (SEO), is the value a search engine assigns a Web page. The higher the value, the more likely the search engine will return a Web page early in organic search results.

  24. CONCLUSION

More Related