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Enhancing Location API Services for Mobile Devices

Explore the evolution of Location Based Services driven by smartphones, with insights on smartphone usage, GPS availability, and the potential for ubiquitous cloud-based solutions. Learn about the power of location data and innovative concepts in location services. Discover opportunities for developers and marketers in the mobile ecosystem. Join the developer contest and engage with industry experts at the event.

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Enhancing Location API Services for Mobile Devices

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Presentation Transcript

  1. New type of location API

  2. Location Based Services today are smart phone-driven

  3. Lets review the LBS situation: • Only 18% of phones are smart phones in US • Growing at 1% per quarter • Not all smart phones are GPS • Downloadable application required to get location • For iPhone, app must be in use

  4. More info to ponder: • 55% of SMSs ask “where are you?” – 65B in ’10 • Thanks to e911, every mobile phone is locatable • Every CDMA handset has had GPS for better part of the decade – 130M phones!

  5. Every phone is locatable + Location is the most powerful mobile developer tool Then why hasn’t this combination been consummated?

  6. Introduce two new concepts in location 1. Ubiquity : locate of 150+M phones on one API + + 2. Cloud-based : Location accessed remotely. No downloadable app required.

  7. Locationubiquity + Cloud-based =

  8. Who does ubiquitous cloud-based matter for? • Network effect applications : social, enterprise • Marketers and advertisers who need mass • SMS, mobile web, web, voice

  9. Developer Contest http://developer.veriplace.com/contest/ • First prize: • $5,000 cash + $2,500 in locates – Best Professional Mode • $5,000 cash – Best Freedom Mode • Second prize: • Apple iPad to “best of” category winners

  10. Come see us: • Booth: #5 • Register for Developer Accounts • Locate your own phone • Our CTO, Scott talking about API @ 2:35 Ballroom V

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