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Communications & Marketing

Communications & Marketing. Fall 2019 Regional Meeting. In this session…. The purpose of the CSI Communications Team is to increase awareness for and understanding of CSI by conveying timely, relevant, and accurate information to all stakeholders. Internal Initiatives. CSI Resource Site.

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Communications & Marketing

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  1. Communications & Marketing Fall 2019 Regional Meeting

  2. In this session…

  3. The purpose of the CSI Communications Team is to increase awareness for and understanding of CSIby conveying timely, relevant, and accurate information to all stakeholders.

  4. Internal Initiatives

  5. CSI Resource Site For CSI schools to access resources by department and topic and where school contacts will access a vast majority of necessary resources Resources.csi.state.co.us

  6. CSI Online Calendar For CSI schools to access trainings, deadlines, and events in an online calendar format, organized by department www.csi.state.co.us/calendar

  7. CSI Newsletters As school leaders, you will automatically receive all above newsletters. Update your newsletter preferences and share this with your staff! for parents, too!

  8. Sign Up for Support CSI • Stay informed about legislative issues impacting your CSI charter public school; • Receive next steps to communicate with stakeholders, including elected officials, to support CSI charter public schools; • Access messages to share information about CSI charter schools and to address myths and misinformation.

  9. School Contacts • School contacts identified on the annual School Contact Identification form will be used to populate each of CSI’s departmental contact lists

  10. Social Media Facebook Twitter www.facebook.com/CSIColorado twitter.com/CSIColorado

  11. External Initiatives

  12. CSI Main Site For the public, and includes sections for charter applicants, parents of CSI students, and those learning more about CSI and its portfolio more broadly www.csi.state.co.us

  13. You are welcome to use and adapt our content and messaging for your own purposes!

  14. Key Messaging • Highlight our priorities • Utilize our key messages • Provide a broad overview of CSI

  15. Key Messaging

  16. Key Messaging

  17. Public Relations • Press Releases, Statements released by CSI or by your school

  18. Stakeholder Engagement • School Visit Coordination & Support • Advocacy Training • Session facilitated by CSI Board this evening!

  19. Let’s talk marketing

  20. Resources League’s Communicators Network Workshop • Building Enrollment (November), • Public Relations & Crisis Planning (January) • Marketing & Communications Planning (April) Charter School Growth Fund Resources: Student Enrollment Playbook • Generating Leads • Reducing No Shows • Maximizing Conversions

  21. How can CSI best support you in your marketing and public relations needs?

  22. Thanks! Any Questions? Janet Dinnen, Chief of Staff JanetDinnen@csi.state.co.us 303-866-4643 Amanda Oberg, Communications Coordinator amandaoberg@csi.state.co.us 303-866-5193

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