Why Does Every Website Need an Audit ?

1. Why Does Every Website Need an Audit ? The name suggests what a website audit is, it’s the check-up of your website just like you have a regular check-up of your health at your family doctor’s clinic. A website audit helps the owner to evaluate the progress of their website, performance of the website, need for improvements and maintaining its health. It can help fix the functions that the website performs like the quality of the shared content, if it needs a refresh or redesign. The following are the areas in which an audit can help your website: 1. User analytics: A website audit can tell you the type of engagement users do with your website. A user analysis tells you all the aspects like insights, critiques and recommendations made about the site. The user analysis tool can tell you about the type of engagement surfers do like it shows where users click on a page, where their pointer moves, and how far down the displayed page they scroll. Some tools also collect screen recordings of user behaviour with their permission. Screen recordings can help provide insight into how users are interacting with the site, and where they may be exhibiting hesitancy or confusion. All these features

2. are available by two analytic tools Google analytics and Heat Mapping tools. The main focus of analytics is to tell you how to create a website that is user friendly. 2. Design and Navigation: The first thing that a user is affected by is the structure of the website. If it is not appealing then the users might just not feel interested in continuing their surfing on your website. The next thing that decides if the user is going to continue their search is navigation, too much navigation and asking them to go from one window to another can frustrate them and make them leave. An analysis on the structure and navigation process can tell you how user-friendly it is and in which areas you need corrections. 3. Search Engine Optimization: SEO services can help you to evaluate if your content is relatable or if you are using the right key word that is required for the site to get the desired audience and traffic. The two kinds of SEO ‘on-site’ and ‘off-site’ can let you know the areas of improvement that you need. On-site

3. SEO involves analysing the content of your site for search engines and implementing a keyword strategy to your content to attract a bigger audience. Off-site SEO refers to the clicks outside of your website that point the users back to your site and improve your search engine rankings. The off-page SEO involves link building, which means when authoritative links point back to your site, it tells search engines your website is credible and can increase your authority score. There are various tools that you can use to improve the SEO, as it is the only tool that is so dynamic and keeps on evolving and giving benefits to the one who updates with it. How to do the website audit. A website audit can be done by the website owners themselves. But doing website audits on your own can result in bias audits. As it is difficult to evaluate the needed improvements on something that you have created on your own. There are a lot of third party website auditors in the market that can help you know the areas on your website that need a makeover. They can give you practical steps towards building up your website and generating fruitful results. This post was originally submitted at- https://mytrendingstories.com/prashant-agarwal-ls6tkg/why-does-every-website-need-an-audit- mzkiwq